MACROMILL, the largest online research provider in Japan, and MetrixLab, a global provider of marketing insights and analytics, announced on Nov. 4 a merger of the two companies. This transaction establishes a premiere market research technology company with global reach and first class expertise from a global team of more than 1400 professionals in the Americas, Europe and Asia. The combined company serves 2200 clients in more than 50 countries, operates 25 offices and generates annual revenues of $300 million.

The new business will operate under the MACROMILL brand, and be led by global CEO Han de Groot, former CEO of MetrixLab, and Japan/Asia CEO Katsumi Konishi. Former MetrixLab COO/CFO Jan Willem Gerritsen will become Executive Officer managing the US, European and Latin American businesses, partnering with Naoya Sugiyama responsible for people development and general administration and Naofumi Nishi responsible for corporate development. Financial terms of the transaction are not disclosed.

"MetrixLab and MACROMILL are both known for pioneering survey research technologies on the Internet. Together we will revolutionize market research for the second time in 15 years. In 2000, we brought market research from paper and telephone to the internet by innovating field work and data collection. Now we are evolving the front end of market research and innovating what we actually deliver to our clients." says Han de Groot, Global CEO.

About MACROMILL (www.macromill.com)

MACROMILL is the leading provider of software and services for market research in Japan. MACROMILL seeks to innovate and expand the business of marketing research, ultimately helping to create a society where anyone can utilize marketing services. MACROMILL is headquartered in Tokyo with 8 offices in Japan, Korea and China.

About MetrixLab (www.metrixlab.com)

MetrixLab is a global provider of consumer insights and marketing analytics. MetrixLab turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Rotterdam and San Francisco with 17 offices across the Americas, Europe and Asia, MetrixLab provides analytics and insights services in more than 50 countries.

Source: Macromill, Inc.