- "Tokyo Nail Expo 2014" Overview -

Japan's largest nail industry organization, The (NPO) Japan Nailist Association (JNA), has unveiled Nail Art Trends for Spring/Summer 2015.

Together with external experts who work in various fields, the JNA trend project team publishes nail art trends twice a year, making accurate forecasts based on global fashion trends. The trends that have been announced were designed under specific themes that were established by top nail artists (nailists) who represent the JNA.

The main theme for the Nail Art Trends in this season is "GENTLY, GRACEFUL"

Created to honor the strength, gentleness and the sparkle inside in a modern day woman, 2015 Spring/Summer new look "GENTLY, GRACEFUL," the collection of new nail looks tells a story of how to express and pursue the cool as well as masculine beauty of a woman with volitional power. Having set "frosty yellow" as key player for this season, with image if the sun in mind, this collection is all about the blending and layering of colors and texture, creating graceful shine and sparkle like the light that comes from inside - as if a veil of light gently wraps fingertips. And by mixing the romantic nature and the graceful nature of a Japanese woman, new look sets a new touchstone of beauty, and realizes every individual's beauty shine.

"GENTLY, GRACEFUL" collection of 4 ways to transform the nails.

Dot JP Modern

-the old brand new-

Applying refined Japanese traditional colors to express grace and beauty of Japan

that lives in each of the traditional hand works as "Neo JP modern".

Poetic

-beauty of nature-

Inspired by the fine feathers of birds, leaves and insects that are see-through

under the sunlight, expressing the beauty of nature with a milky-white/opal hue in a poetic haze.

Offshore

-the gentle current-

As seen in textured white and a flower in a calmer hue, expressing the gentleness of womanhood by a light nature hue with an ethereal feel.

Egoistic

-me,myself and I-

Applying matt metallic/cloudy hue express uber cool beauty of a woman with a calm and provocative attitude.

For more information on nail trends to date and to review those that are currently popular, please visit the JNA's website, Nail Trend Online at http://www.nail.or.jp/nailtrend/2015ss_en/index.html

Furthermore, as part of the "Tokyo Nail Expo 2014," the world's largest nail event which will be held November 16-17, the JNA will hold a stage event to present the latest nail trends that will color women's fingertips next spring.

We hope that you will also consider covering this event for your media organization.

"Tokyo Nail Expo 2014" Event Overview

Dates: November 16 (Sun) - 17 (Mon), 2014, 10:00 a.m. - 7:00 p.m.

*On Nov 17, the event is until 6:30 p.m.

Venue: Tokyo Big Sight East Hall 3, 4, 5

Description: Nail Trend stage show, Nail Queen 2014 presentation ceremony, Nail trade show, workshops, free manicures

Organizer: NPO Japan Nailist Association

Supported by: The Ministry of Economy, Trade and Industry; Japan Tourism Agency; Tokyo Metropolitan Government

About The (NPO) Japan Nailist Association

Headquarters: Chiyoda-ku, Tokyo

President: Koichi Takigawa