World First Technology Connects Cycle Helmets With Cars
World First Technology Connects Cycle Helmets With Cars
PR59017
GOTHENBURG, Sweden, Dec. 19, 2014/PRN=KYODO JBN/ --
Volvo Cars and POC to Demonstrate Life-Saving Wearable
Cycling Tech Concept at International CES 2015
- With Photo
- Accident data from Europe reveals about: 50 per cent of all cyclists killed
in traffic have collided with a car
- Nearly 50,000 cyclist fatalities and injuries in the US every year (NHTSA,
Nov 2013)
- Unique partnership between Volvo Cars, POC and Ericsson aims to end crashes
between cars and bikes
In a ground-breaking collaboration, Volvo Cars, protective gravity sports
gear manufacturer POC and Ericsson will present an innovative safety technology
connecting drivers and cyclists for the first time ever at International CES in
Las Vegas (6-9 January 2015).
To view the Multimedia News Release, please click:
http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech/
(Logo: http://photos.prnewswire.com/prnh/20140522/683630 )
(Photo: http://photos.prnewswire.com/prnh/20141219/720443 )
The technology consists of a connected car and helmet prototype that will
establish 2-way communication offering proximity alerts to Volvo car drivers
and cyclists and thereby avoid accidents. No car manufacturer has previously
put a stake in the ground to help address the problem by using Connected Safety
technology - until now.
Using a popular smartphone app for bicyclists, like Strava, the cyclist's
position can be shared through the Volvo Cars cloud to the car, and vice versa.
If an imminent collision is calculated, both road users will be warned - and
enabled to take the necessary action to avoid a potential accident. The Volvo
driver will be alerted to a cyclist nearby through a head-up display alert -
even if he happens to be in a blind spot, e.g. behind a bend or another vehicle
or hardly visible during night time. The cyclist will be warned via a
helmet-mounted alert light.
The innovative concept is a result of an all-Swedish partnership between
Volvo Cars, POC, the leading manufacturer of protective gear for gravity sports
athletes and cyclists and Ericsson, the world leader in communications
technology and services. The innovative, cloud-based safety concept has
exciting development opportunities and will ultimately help save lives across
the whole spectrum of "unprotected" road users.
Klas Bendrik, VP and Group CIO at Volvo Cars commented: "The partnership
between Volvo Cars, POC and Ericsson is an important milestone in investigating
the next steps towards Volvo Car's vision to build cars that will not crash.
Today our City Safety system, a standard in the all-new XC90, can detect, warn
and auto-brake to avoid collisions with cyclists. By exploring cloud-based
safety systems, we are now getting ever closer to eliminating the remaining
blind spots between cars and cyclists and by that avoid collisions."
Stefan Ytterborn, CEO and Founder of POC added: "The partnership with Volvo
Cars aligns very well with our mission to do the best we can to possibly save
lives and to reduce the consequences of accidents for gravity sports athletes
and cyclists."
Per Borgklint, SVP and Head of Business Unit Support Solutions at Ericsson
said: "Our work with Volvo Cars to explore the connected society, protecting
the millions of cyclists on the road is just the latest example of innovation
that can change the world."
Note to Editors:
A picture accompanying this release is available through the PA Photowire.
It can be downloaded from: http://www.pa-mediapoint.press.net or viewed at:
http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
https://www.youtube.com/watch?v=Iz8VE1L2S-4
CONTACT: Stefan Elfstrom,
Media Relations Manager,
Corporate Communications,
Volvo Car Corporation,
Dept. 50250/PVH50,
GOteborg, Sweden,
Telephone +46-31-3251878
SOURCE: Volvo Car Corporation
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