The Isetan Shinjuku Main Store, which aims to become "the world's trendiest fashion museum," will feature all-around artist Rune Naito from October 21 (Wednesday) to 27 (Tuesday) as part of a Japanese cultural project unique to the Shinjuku store, Isetan Mitsukoshi Holdings Ltd. said Oct. 21.

  This project is part of the Isetan Mitsukoshi Group's "JAPAN SENSES" campaign. For four years since 2011, Isetan Mitsukoshi has worked on sharing with customers the rediscovered values of Japan's tradition, culture and aesthetics through the "JAPAN SENSES" campaign. From 2015, we are advocating "this is japan." as our new corporate message, expanding the scope of the campaign to cover the entire Isetan Mitsukoshi Group. The group has thus been offering Japan's goodness that can be appreciated throughout the world, ranging from products to sales and services.

  President and CEO Hiroshi Ohnishi comments as follows:

  "We are offering Japan's goodness that can be appreciated not only by Japanese people but also by people abroad as new value under our corporate message 'this is japan.' The 'JAPAN SENSES' campaign also features highly unique products and events through which customers can discover Japan's culture and aesthetics. Please do come and visit."

Roots of Kawaii: Rune Naito - Past, Present, and to Future

-Period: October 21 (Wednesday) to 27 (Tuesday)

-Venue: Isetan Shinjuku Main Store (2nd basement floor to 6th floor of   

main building*)

*6th floor special event area open until 6 p.m. on October 26 (Monday)

-Features of each floor  (*For event details, visit www.isetanguide.com/rune/)

  --1st floor: "Roots of Kawaii" Rune Naito's Room - Kyoto Villa Rune

  --2nd floor: Trendless Kawaii

  --3rd floor: Borderless Kawaii

  --4th floor: Ageless Kawaii

  --5th floor: Roots of "Roots of Kawaii"

  --6th floor Center Park: Timeless Kawaii

  --6th floor special event area: Roots of Kawaii: Rune Naito Exhibition - Don't Give Up on Your Dreams

The following video press release provides further details:

  http://www.imhds.co.jp/english/news_release

Press release with photos:

  http://www.imhds.co.jp/english/news_release

* Please visit the websites below to see the list of stores and scope of business including sales figures:

  http://www.imhds.co.jp/english/company/about.html

  http://www.imhds.co.jp/english/company/number.html

Source: Isetan Mitsukoshi Holdings Ltd.