In the upcoming "JAPAN SENSES" campaign, Isetan Shinjuku Main Store will launch a variety of special events under the title, "ARITA 400project x ISETAN SHINJUKU," on Wednesday, October 19, in collaboration with "ARITA 400project" celebrating the 400-year anniversary of Arita porcelain's foundation.

The events will be held at locations inside the store, including THE Stage at its Main Building. Isetan will introduce Arita porcelain's attractiveness to its customers through the project, the largest of its kind, under four themes, "Arita porcelain works by art director and creators" "Tradition x modern Arita porcelain by kilns" "Arita porcelain marche for everyday use" and "Arita porcelain that resonates with food."

-Arita Porcelain Works by Art Director and Creators

October 19 to 25

Main Building 1F THE Stage and store windows

Under the theme, "Arita porcelain works by art director and creators", works by Kashiwa Sato and project producer Ken Kiyoyuki Okuyama will be on display and sale at THE Stage. Sato painted on earthenware produced by an Arita kiln using the "splash painting" technique, and decorated the ware with golden and silver geometric designs in a series named "Dissimilar." Works include a 60-centimeter plate, which was on display at Maison & Objet in January 2016, flower pots, flower vases and other works painted with a similar method as well as small dishes. Works by Beat Takeshi and Kengo Kuma, who are participating in the project as guest creators, will also be displayed along all the windows on the first floor. As such, all the ARITA 400project works exhibited at Maison & Objet will be displayed.

-Tradition x Modern Arita Porcelain by Kilns

October 19 to November 1

Main Building 5F WEST-Park, Kitchen/Dining Goods

A collection of works by major kilns in Arita will be on display and sale under the theme, "tradition x modern Arita porcelain by kilns". The works reflect traditional craftsmanship that has been nurtured during Arita porcelain's 400-year history and its excellent quality and beauty that has fascinated numerous people. You can also enjoy modern Arita.

Kilns that display works:

FUKAGAWA-SEIJI, HATAMAN, KIHARA, Gen-emon, ARITA PORCELAIN LAB, 224 porcelain and RISO porcelain

Original English press release: http://pdf.irpocket.com/C3099/xAmX/sKYo/XKR1.pdf

Corporate website: http://www.imhds.co.jp/english/