The TimeVallee Watch Boutique will open inside Japan Duty Free Ginza on the eighth floor of Mitsukoshi Ginza Store in Tokyo on Wednesday, March 9. Based on the concept of offering multiple international luxury watch brands, it will be the first boutique of its kind in a Japanese duty-free shop.

The luxurious gold tones of the store interior form the backdrop for an array of the world's top watch brands. A hands-on area featuring the latest digital tools enables shoppers to learn more about the history, traditions, and technologies of the brands on display as they enjoy selecting their timepieces.

Japan Duty Free Ginza opened on January 27, 2016, becoming Japan's first airport-style duty-free shop in a city center outside Okinawa.

Despite its downtown location, Japan Duty Free Ginza offers all products exempt from the consumption tax, customs duties, and alcohol and tobacco duties. The store offers visitors to Japan and Japanese travelers departing overseas a new style of pre-trip shopping in a quintessentially Japanese duty-free shop where they can enjoy a pleasant and refined shopping experience not previously available.

Japan Duty Free Ginza (merchandise lineup)

- Luxury boutiques: 9 brands

Brands popular in Japanese duty-free stores and emerging brands appearing for the first time in a Japanese duty-free store are on display in a fresh and attractive setting.

- Cosmetics & perfume: 18 brands on display

The most sought-after brands from Japan and around the world are on display in open spaces between lines of pillars.

- TimeVallee Watch Boutique (opening March 9, 2016): 7 brands on display

Brands: IWC, Vacheron Constantin, Cartier, Piaget, Roger Dubuis, Zenith, and Jaeger-Lecoultre

- Liquors

Scotch/Cognac/Japanese whisky/Wine/Japanese sake

- Tobacco

JT/PM/BAT

- "The 800 Hands" Japanese Beauty

"The 800 hands" concept evokes the many hands of Japanese craftspeople. Items symbolizing the quality of products created by Japanese craftspeople are set out in four sections: Tokyo By Hand, Good Design Award winners, traditional crafts, and manufactured goods.

Store Overview

- Name: Japan Duty Free Ginza

- Location: Entire 8th floor of Mitsukoshi Ginza Store

- Floor area: approximately 3,300 sq. meters

- Style: Duty-free shop

- Opening hours: 10:30 a.m. to 8:00 p.m.

- Website: http://www.japandutyfree-ginza.jp/?lang=en

Note: Japan Duty Free Fa-So-La Isetan Mitsukoshi Co., Ltd. is a store operator established in September 2014 under the financing of Japan Airport Terminal Co., Ltd., Isetan Mitsukoshi Holdings Ltd., and NAA Retailing Corporation.

For further details, see the press release available at:

http://www.tokyo-airport-bldg.co.jp/company/en/files/ir/160118_en.pdf

http://www.tokyo-airport-bldg.co.jp/en/files/whats_new/769_0303_1129.pdf