GfK - Generosity lives: Four in ten people help others a minimum of once a month

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NUREMBERG, Germany, Nov. 30 /PRNewswire=KYODO JBN/ --

     - Mexico, USA and Netherlands lead for populations who help others a

minimum of once a month

     - Men slightly ahead of women overall

     - 20-29 year olds lead across age groups

    In the run up to Christmas, it is comforting to know that habits of

generosity are still strong. Results just released by GfK show that, amongst

the online population across 17 countries, four out of ten people help others

or do volunteer work a minimum of once a month. This is made up of four percent

who help others 'every or most days', 14 percent who do so 'at least once a

week' and 21 percent who help others 'at least once a month'.

    The results for men versus women in the GfK survey

[http://www.gfk.com/global-studies/global-study-overview ] were very even

across each category. However, men are slightly more likely than women to say

they help others at least once a week - standing at 15 percent for men and 13

percent for women. And a quarter of women (25 percent) class themselves as

never helping others or doing volunteer work, compared to 23 percent of men.

    Similarly, the findings across different age groups were fairly even.

However, those aged 20-29 years old are slightly more likely than the other age

groups to help others daily (6 percent) and monthly (24 percent), while they

come level with teenagers (15-19 year olds) for helping others at least once a

week (17 percent).

    Mexico, USA and Netherlands in the lead for helping monthly or more,

followed by China,  Brazil and Germany

    Of the countries surveyed, Mexico comes out as having the highest

percentage of online population who are regular volunteers. Looking at those

who say they help others or do volunteer work monthly, weekly or daily, almost

half of Mexicans (49 percent) fall into this category, followed by Americans at

46 percent and the Dutch at 45 percent. China, Brazil and Germany are also

above the international average (39 percent) for this, standing at 44 percent,

43 percent and 40 percent respectively.

    Countries where people appear less volunteer-minded are South Korea, Japan

and France, where 52 percent, 45 percent and 38 percent respectively class

themselves as never helping others or doing volunteer work.

    These findings give national and global charities valuable insight into

which audiences within each country may be most receptive to requests for

volunteers - especially when combined with GfK attitudinal data, showing

people's personal values across countries, genders and age groups.

    To download full findings for each of the 17 countries, please visit

http://www.gfk.com/global-studies/global-study-overview

    About the study

    GfK conducted the online survey with over 22,000 consumers aged 15 or older

across 17 countries. Fieldwork was completed in summer 2016. Data are weighted

to reflect the demographic composition of the online population aged 15+ in

each market.

Source: GfK