PR83304

ATHENS, March 16 /PRNewswire=KYODO OJBN/ --

The Solution is being Implemented Globally by Technology Firm Convert Group

Coming from a small country bouncing back from one of the deepest and most

draining recessions in history, where data, analytics & coding talent is

nonetheless extremely strong, Convert Group [https://convertgroup.com/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_ ],

a Greek technology firm, is unveiling a solution for one of the most important

challenges of the COVID-19 retail hysteria: availability and price fluctuations

of COVID-19 sensitive products in Online Pharmacies & Online Groceries. Convert

Group’s platforms have already been implemented with tremendous success in

Italy, Spain and Greece in partnership with 10 out of the 15 biggest multinational

Consumer Healthcare and FMCG firms such as RB (Dettol), Johnson & Johnson, GSK,

Henkel, Bayer, Unilever, Beiersdorf, Barilla, Abbott, P&G, L’Oreal, Nestle, FrieslandCampina,

Colgate Palmolive, The Coca-Cola Company and others. And today, the firm announced

opening their infrastructure globally under an Enterprise Software-as-a-Service model for

more manufacturers to gain visibility on their digital shelf presence. Convert Group's

go-to-market approach only requires 5 days of setup as their Artificial Intelligence and

Machine Learning algorithms do most of the work.

"The global FMCG & Consumer Healthcare eCommerce market is valued at €280 for

2020 according to Nielsen" [https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/future-opportunities

-in-fmcg-ecommerce-1.pdf ], comments Panayotis Gezerlis, CEO and founder of

Convert Group. “Today we are seeing uplifts in demand of more than 2.000% per

week in COVID-19 related products such as Antiseptics and Masks, more than 100%

in spaghetti, rice and hygiene products and about 50% in food supplements and

vitamins”. His partner Elena Chailazopoulou, Deputy CEO & Director of Product

Innovation, adds: “Manufacturers of FMCG & Consumer Healthcare products today

face huge challenges in monitoring their digital shelf presence, product

availability and sell-out pricing. Online purchases are skyrocketing around the

world and that leads to stock-outs and price gouging which is extremely painful

for the global communities in their fight against COVID-19. We are extremely

pleased to offer our proven technology to Manufacturers around the world,

following our successful rollout in Italy, Spain & Greece”.

Convert Group operates projects in 9 countries and is expanding in more

countries in Europe, Asia-Pacific, Latin America & North America in a

tremendous growth plan, supported by venture capital firms and private

investors. They have a team of 45 talented data scientists, engineers,

consultants & analysts, innovating on many fronts in eCommerce & omni-channel

retail with their eRetail Audit [https://convertgroup.com/for-consumer-goods/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_#intelligence_section ]

& eRetail Content [https://convertgroup.com/for-consumer-goods/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_#ecommerce_section ] platforms.

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Press contact

Convert Group

Labrini Bena

Communications & PR

T: +30-215-215-0532

Email: lbena@convertgroup.com

Source: Convert Group