PR83654

HO CHI MINH CITY, Vietnam, April 13, 2020 /PRNewswire=KYODO JBN/ --

Biti's Hunter, a sneaker brand that stands for human progressiveness, decided

to turn the spotlight on these #ProudlyMadeInVietnam stories. The company

launched CANVAS OF PRIDE, a special collection, truly made by Vietnamese

people, celebrating prideful Vietnamese innitiatives. By deconstructing the

product into pieces of canvas and sharing the frames online, the company

equipped and encouraged every Vietnamese artists, creative communities, people

- to create and sell their designs, inspired by #ProudlyMadeInVietnam stories,

produced by Biti's Hunter, devolving 10% of the revenue to support the fight

against Coronavirus.

Under the threat of the pandemic, as the humankind faces one of the toughest

times of our generation, Vietnam has risen not only as one of the few places

where the spread of the virus is well controlled, but also as the land of

prideful initiatives. Vietnamese entertainers created a hand-washing dance,

receiving appreciation from UNICEF; Vietnamese breadmakers invented dragon

fruit bread & widely shared the recipe with goodwill to rescue farmers who

struggled to export their harvest; Vietnam as a nation opened arm to welcome

home & protect overseas Vietnamese people... Such made-in-Vietnam actions,

beautifully embodying Vietnamese optimism, creativity and compassion. In among

the abundance of bad news, threats, tensions everyday, these stories sparked

hope, belief, and most of all, pride.

The disruptive idea instantly caught national attention and reached

unprecedented engagement. Not only the artists contributed their unique,

beautifully crafted designs, the nation's most influential artists Huong Giang

& VietMax joined to spread the message, but many local leading brands decided

to join forces. Brands across industries - apparel (Canifa, Boo, Grimm DC,

Verus, Faslink), porcelain wares (Minh Long), stationary (Thien Long), VinID

(e-wallet), Admicro (Programmatics Ads), Shopee (E-commerce), – adapted the

submitted artworks to their products, devolving 10% revenue for the frontline.

With 20k pre-orders in less than 1 week, many more brands joining the

movements, and overwhelming response from the Vietnamese youth, Biti's Hunter

truly ignited a united movement of the nation. CANVAS OF PRIDE itself became a

made-in-Vietnam initiative that transmitted positive vibes across the nation,

celebrating and inspiring the next prideful examples of unity, creativity,

optimism, resilience and beyond.

Video - https://cdn5.prnasia.com/202004/BitisHunte/video.mp4

Photo - https://photos.prnasia.com/prnh/20200413/2775111-1-a

Photo - https://photos.prnasia.com/prnh/20200413/2775111-1-b

SOURCE Biti's Hunter

Image Attachments Links:

Link: http://asianetnews.net/view-attachment?attach-id=361782

Caption: Cool artworks from Vietnamese Artists on shoes

Link: http://asianetnews.net/view-attachment?attach-id=361784

Caption: Artworks inspired by proudly stories of Vietnamese in Covid 19