PR83735

HAIKOU, China, April 20, 2020 /PRNewswire=KYODO JBN/ --

Hainan GOVKING Group recently brought the new product of its formula brand

GoldMax's Love into a live broadcast studio in Haikou Integrated Free Trade

Zone and the party secretary of the FTZ Lu Min showed up to promote the product.

Photo - https://photos.prnasia.com/prnh/20200420/2780778-1

"Choosing formula is the top priority of a family, and only the right one can

provide healthy and safe nutrition for the baby," Lu said.

The grass-fed milk powder product, jointly developed by GoldMax and Fonterra

Co-operative Group, a well-known dairy company from New Zealand, will meet the

high-end nutritional needs of Chinese consumers, according to Lu.

"Grass-fed milk powder follows the principle of natural and free-range

breeding," said Wu Suguo, president of GOVKING Group (GoldMax, New Zealand).

GoldMax is among the first batch of Chinese milk powder brands certified by New

Zealand AsureQuality for grass-fed milk, which reflects the excellent brand

value.

GOVKING Group and Haikou Integrated FTZ inaugurated the GOVKING cross-border

e-commerce live streaming incubator, officially announcing that the two sides

will make full use of their respective advantages to jointly build the

incubator.

The event was broadcast live by Xinhua Silk Road to consumers in many countries

around the world, as well as platforms such as kuaishou, vzan, JD.com and

taobao. The live broadcast attracted a total of 4.57 million online views, and

online sales topped ten million yuan.

GoldMax's Love, a high-end formula product in New Zealand, has been a top

selling brand for four consecutive years since it was put on the shelves in the

duty-free shops in Hainan in 2015.

In the future, GoldMax will embrace the new wave of short video clips and live

broadcast for e-commerce, and cultivate a marketing ecosystem of celebrities,

social media influencers and talents.

Original link: https://en.imsilkroad.com/p/312851.html

source: Xinhua Silk Road

Image Attachments Links:

Link: http://asianetnews.net/view-attachment?attach-id=362181

Caption: GOVKING releases GoldMax's Love grass-fed formula on live streaming platforms