AsiaNet  83204

TURIN, Italy, May 13, 2020 /PRNewswire=KYODO JBN/--

Pininfarina’s 90th anniversary celebrations focus on the value that have guided

it since its foundation: designing the future.

A leader in automotive design and engineering, the Turin-based company further

expands its offering to automotive customers through the conception, design and

realization of User Experiences, in the form of a highly responsive,

multi-sensorial on-board experience demonstrator, named AutonoMIA.

AutonoMIA is an immersive exploration of how technology, from AI to 5G, from

display to haptics, from sensors to natural interfaces, can be leveraged to

reenchant the driving experience. It is a tool that designers will use to

continue iterating on the thinking on the future of driving. The different

parties build knowledge on the data extracted from its usage. But AutonoMIA is

also an asset that can be leveraged, customized and developed further for

Pininfarina’s clients.

AutonoMIA was made possible thanks to several new strategic partnerships.

The main collaboration is with ART. The Umbrian company made available its

experience in creating user interfaces for automotive cockpits, and provided

its highly advanced and customizable infotainment platform. ART provided all of

AutonoMIA’s hardware and developed all the needed middleware.

In turn, the application layer was designed in close cooperation with and

developed by Siili_auto, a leading Finnish automotive software development

company.

The seats and all the padded parts were supplied by ARAS.

“AutonoMIA”, explains CEO Pininfarina, Silvio Pietro Angori, “shows how

Pininfarina may combine experience design with creative technology, reinventing

the on-board experience at a time when digitalisation, connectivity, data and

artificial intelligence are substantially redefining mobility. With its

Experience Design team and Partners, Pininfarina today helps its customers

through mobility experiences which are getting more and more digital”.

AutonoMIA is an experience designed to adjust and respond to people and

contexts of use, leveraging the different interface elements it builds on to

create a multi-sensorial and responsive experience that creates magic, strong

meaning and positive impact in and around the car. Among others, AutonoMIA

revisits notably the function, position, individual and combined use of screens

inside the car.

In the future, AutonoMIA will be able to build on the true augmented reality

experience provided by Pininfarina's partner WayRay and its advanced

holographic, full-color head-up display technology and new applications for

autonomous driving, urban mobility and infotainment.

Photo -

https://mma.prnewswire.com/media/1120736/Pininfarina_launches_AutonoMIA.jpg

Photo - https://mma.prnewswire.com/media/1167131/Pininfarina_User_Experience.jpg

Logo - https://mma.prnewswire.com/media/834384/Pininfarina_SPA_Logo.jpg

SOURCE: Pininfarina