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YAKIMA, Washington, May 27, 2020 /PRNewswire=KYODO JBN/ --

Yakima Chief Hops (

https://c212.net/c/link/?t=0&l=en&o=2814166-1&h=1960476481&u=https%3A%2F%2Fwww.yakimachief.com%2F&a=Yakima+Chief+Hops

), a 100% grower-owned hop supplier, welcomed new Chief Financial Officer

Howard Allred shortly after the COVID-19 outbreak began. Effective March 23,

Allred's onboarding came at a crucial time, as breweries shut their doors and

hop growers cut back acreage.

Photo -

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Logo - https://mma.prnewswire.com/media/1016498/Yakima_Chief_Logo.jpg

"To be asked to navigate a company during a global pandemic is a great

challenge," said Ryan Hopkins, CEO at YCH. "But onboarding someone with

Howard's level of financial expertise could not have come at a better time."  

Joining a hop supplier at the forefront of innovation, Allred brings a wealth

of experience with large, leading-edge brands including adidas Golf/Taylor

Made, Sports Incorporated and Nike, Inc. He holds expertise in global financial

operations, focusing on maintaining healthy relationships with stakeholders.

Allred's role began during a complex time in the industry. Breweries are

seeking support through contract flexibility. Hop growers are reviewing acreage

to balance supply and demand. Allred and the leadership team have had to make

impactful decisions in order to promote financial well-being.

"Howard's steady leadership and vast financial experience is already paying

dividends as we continue to focus on creating value for customers during these

challenging times," said YCH's Chief Supply Chain Officer Steve Carpenter. "He

is a welcome addition to our team and a good fit for our culture."

Joining shortly after former Chief Sales Officer Ryan Hopkins was announced CEO

(

https://c212.net/c/link/?t=0&l=en&o=2814166-1&h=3965625504&u=https%3A%2F%2Fwww.yakimachief.com%2Fyakima-chief-hops-introduces-new-ceo%2F&a=was+announced+CEO

), Allred brings balance to the team. While Hopkins is a relative newcomer to

the C-suite, Allred is a seasoned veteran of executive level financial

management experience. Much like the company culture that embraces tradition

while pioneering new ideas, they appreciate their diverse perspectives in the

pursuit of maintaining a sustainable organization.

Yakima Chief Hops

YCH is a 100% grower-owned global hop supplier with a mission to connect

brewers with family hop farms. Operating for more than 30 years, we have become

more than a hop supplier. We are leaders of innovation, quality and customer

service. We are a resource for brewers, providing solutions-based products and

industry leading research. We are advocates of sustainability and meaningful

social causes, working to support the environment and communities around us.

Great beer starts in the field, and we strive to build relationships between

growers and brewers that help farms grow better hops and brewers brew better

beer.  https://www.yakimachief.com/

SOURCE: Yakima Chief Hops

CONTACT: Cait Schut, PR and Communications Manager, Cait.Schut@yakimachief.com