Merck and Twitch Join Forces on World Multiple Sclerosis Day to Connect People Living With MS

Merck

PR84154

 

DARMSTADT, Germany, May 28, 2020, /PRNewswire=KYODO JBN/--

 

- Merck and Twitch collaborate on World MS Day to increase understanding of the

impact of multiple sclerosis (MS)

 

- Livestream event with Twitch influencers on May 30 will raise awareness and

money for the MS International Federation and help connect people affected by

the disease, in line with official World MS Day theme MS Connections

 

Not intended for media in the UK and the U.S

 

Merck, a leading science and technology company, today announced an innovative

collaboration with Twitch, the world's leading service and community for

multiplayer entertainment, focused on raising global awareness and

understanding of the impact of multiple sclerosis (MS).

 

Recent research by MS Society UK suggests that 3 in 5 people with MS experience

loneliness as a direct result of their conditioni. To challenge social barriers

that can lead to loneliness and isolation, celebrate support networks and build

community connection, the official theme for World MS Day 2020-2022 is MS

Connections. World MS Day, launched by the Multiple Sclerosis International

Federation (MSIF) and its members, is recognized on May 30 each year and

spotlights the unseen impact of MS around the world.

 

Through an 8-hour World MS Day [http://www.worldmsday.org/ ] livestream event

with Twitch influencers and special guests, including Luke Thomas, Director of

Fundraising and Engagement at MSIF, Dr. Wallace Brownlee, MS Specialist

Neurologist at the National Hospital for Neurology and Neurosurgery in London,

England, and three people living with MS, Merck and Twitch will virtually

connect people affected by the disease and raise awareness of MS to help fight

stigma associated with the disease. The livestream will also be used as a

platform to raise funds for MSIF.

 

"As a company we are relentlessly focused on understanding MS from the inside

out, and that curiosity drives everything we do," said Andrew Paterson, Head of

Neurology & Immunology at Merck. "We know there is more to MS than the physical

impact of the condition. Having a chronic disease like MS can lead to

significant social barriers, which are likely being amplified since the

emergence of COVID-19. At the same time, modern technology has made it easier

than ever for people to connect. Online activities like gaming are increasingly

used as ways to connect and socialize virtually, creating a sense of community.

We are hopeful that this innovative collaboration with Twitch will connect

people living with MS in a new way."

 

Merck has announced that they will donate Euro 1 (up to Euros 50,000) to MSIF

for every re-share of posts in their @MerckHealthcare

[https://twitter.com/merckhealthcare [ Twitter handle and Healthcare Business

of Merck [https://www.linkedin.com/company/healthcarebusinessofmerck/ ]

Linkedin page on World MS Day, using the hashtags #MSConnections and

#MSInsideOut. The funds from both the social media retweets and the Twitch

livestream will go towards MSIF`s Informed Decision Making program which helps

create digital resources that connect communities around the world so that

people with MS have access to the best possible information, for free, and can

make informed choices about their health and lives.

 

Twitch, with 1.5 million tuning in at any given time and 15 million daily

average users, continues its history of company-driven and community-driven

charity initiatives. Since 2011, the Twitch community has raised over $200

million in donations for various causes.

 

"More than ever before, people are turning to Twitch to seek not only

entertainment, but also connection and community," said Nathan Lindberg,

Regional VP of Sponsorship Sales at Twitch. "We are proud to not only connect

people with MS, but also raise awareness and understanding about the condition."

 

To watch the livestream, log on to Twitch from 6pm CEST on May 30:

- 6 – 8pm CEST: YogsCast [https://www.twitch.tv/yogscast/ ]with Luke Thomas,

Director of Fundraising and Engagement at MSIF, discussing World MS Day and

MSIF's Informed Decision Making program, and Eddie, living with MS

- 8 – 10pm CEST: NickEh30 [https://www.twitch.tv/nickeh30 ] with Dr. Wallace

Brownlee, MS Specialist Neurologist at the National Hospital for Neurology and

Neurosurgery in London, England, discussing the basics of MS

- 10pm – Midnight CEST: BrookeAB [https://www.twitch.tv/brookeab ] with

Trishna, living with MS, discussing the importance of staying physically active

- Midnight – 2am CEST: Swiftor [https://www.twitch.tv/swiftor ]with MS gamer

Hamish, discussing how platforms like Twitch can help connect people

Highlights will also be shown on www.twitch.tv during the day.

 

About Multiple Sclerosis

 

Multiple sclerosis (MS) is a chronic, inflammatory condition of the central

nervous system and is the most common non-traumatic, disabling neurological

disease in young adults. It is estimated that approximately 2.3 million people

have MS worldwide. While symptoms can vary, the most common symptoms of MS

include blurred vision, numbness or tingling in the limbs and problems with

strength and coordination. The relapsing forms of MS are the most common.

 

About World MS Day

 

World MS Day is officially marked on May 30 each year. Events and campaigns

take place throughout the month of May, and it brings the global MS community

together to share stories, raise awareness and campaign with and for everyone

affected by multiple sclerosis. To challenge social barriers, celebrate support

networks and build community connection, the theme for World MS Day 2020-2022

is MS Connections. The campaign is developed by Multiple Sclerosis

International Federation (MSIF) in collaboration with members of the global

MSIF movement.

 

About Twitch

 

Launched in 2011, Twitch is a global community that comes together each day to

create multiplayer entertainment: unique, live, unpredictable experiences

created by the interactions of millions. It brings the joy of co-op to

everything, from casual gaming and world-class esports to anime marathons,

music, and art streams. Twitch also hosts TwitchCon [https://www.twitchcon.com/

], the biggest community event of the year, where tens of thousands of people

come together to celebrate and connect with others who share their interests

and passions. Twitch [http://www.twitch.tv/ ] is always live. Stay up to date

on all things Twitch on Twitter [https://twitter.com/Twitch ] and on their Blog

[https://blog.twitch.tv/].

All Merck press releases are distributed by e-mail at the same time they become

available on the Merck website. Please go to www.merckgroup.com/subscribe to

register online, change your selection or discontinue this service.

 

About Merck

 

Merck, a leading science and technology company, operates across healthcare,

life science and performance materials. Around 57,000 employees work to make a

positive difference to millions of people's lives every day by creating more

joyful and sustainable ways to live. From advancing gene editing technologies

and discovering unique ways to treat the most challenging diseases to enabling

the intelligence of devices – the company is everywhere. In 2019, Merck

generated sales of Euros 16.2 billion in 66 countries.

 

Scientific exploration and responsible entrepreneurship have been key to

Merck's technological and scientific advances. This is how Merck has thrived

since its founding in 1668. The founding family remains the majority owner of

the publicly listed company. Merck holds the global rights to the Merck name

and brand. The only exceptions are the United States and Canada, where the

business sectors of Merck operate as EMD Serono in healthcare, MilliporeSigma

in life science, and EMD Performance Materials.

 

i - https://www.mssociety.org.uk/what-we-do/news/loneliness-report

Logo -  https://mma.prnewswire.com/media/894227/Merck_Logo.jpg

 

Contact: Tone Brauti Fritzen, tone-brauti.fritzen@merckgroup.com,

+49-151-1454-2694

 

Source: Merck

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