Hainan Intangible Cultural Heritage Products Integrated into Citizens' Daily Life

The Dept. of Tourism, Culture, Radio, Television and Sports of Hainan Province

AsiaNet  84413

 

HAIKOU, China, June 16, 2020 /Xinhua=KYODO JBN/--

 

June 13 of the year 2020 marks China's Cultural and Natural Heritage Day.

According to the Department of Tourism, Culture, Radio, Television and Sports

of Hainan Province, Hainan Province has launched a series of activities themed

"Intangible Cultural Heritage Inheritance, Healthy Lifestyle" including online

shopping festivals, photography tour exhibitions and performances in museums,

historical and cultural blocks, scenic spots and hotels, to inherit and carry

forward outstanding traditional culture, establish Hainan's "intangible

cultural heritage" brand, and to facilitate the construction of Hainan Free

Trade Port (FTP) and Hainan International Tourism Consumption Center.

 

On June 13, Hainan held the first Intangible Cultural Heritage Shopping

Festival. "Intangible Cultural Heritage" products were promoted on the

live-streaming studio for customers to choose from. Over 20 categories of

products were introduced including traditional Li ornamental textile,

nationality pottery, coconut-shell carving, coffee and sugar, with a total of

over 160 kinds of products exhibited and sold online. It marks Hainan

Province's active exploration of a new mode of inheriting and developing

intangible cultural heritage. Through the mode of "intangible cultural heritage

+ e-commerce", Hainan Province will popularize "intangible cultural heritage"

knowledge and enable people to have access to "intangible cultural heritage"

products.

 

Hainan Province's Intangible Cultural Heritage Photography Tour Exhibition

opens in Haikou Qilou Old Street. Hundreds of exquisite intangible cultural

heritage pictures above the provincial level tell the story of Hainan's

intangible cultural heritage. Supporting intangible cultural heritage

activities for the photography tour exhibition including Lingao Puppet Show,

Danzhou Tune, tortoise-pose tug-of-war and traditional Li textile techniques

have been staged to attract citizens and tourists, show Hainan's achievements

in protecting intangible cultural heritage and carry forward the culture of

Hainan FTP.

 

Hainan has also combined intangible cultural heritage with variety shows, to

promote Hainan's intangible cultural heritage based on star effect, inject new

vitality and impetus into the inheritance and development of Hainan's

intangible cultural heritage and consolidate the foundation for the

construction of Hainan FTP.

 

Up to now, Hainan Province has many intangible cultural heritage representative

projects, including 28 at national level, 54 at provincial level and 166 at

municipal level and county level. Li minority traditional spinning, dyeing and

weaving crafts are included in the UNESCO's "List of Intangible Cultural

Heritage in Need of Urgent Safeguarding".

 

Source: The Department of Tourism, Culture, Radio, Television and Sports of

Hainan Province

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=365456

 

   Caption: Hainan Province has launched the First Intangible Cultural Heritage Inheritance

Products Shopping Festival to display the intangible cultural heritage products

through the internet. The picture shows that the Network hosts have introduced

Hainan Intangible Cultural Heritage products.

 

 

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