AsiaNet 84694

BANGALORE, India, July 8, 2020 /PRNewswire=KYODO JBN/ --

- Lemnisk releases several significant platform enhancements including

probabilistic user data stitching, AI-based recommendations for new business

verticals and deeper app and multi-channel personalization capabilities

Lemnisk, the world's first real-time cross-channel marketing automation system

built on an intelligent and secure Customer Data Platform (CDP), today

announced the general availability of key features and enhancements to its

product offering.

Lemnisk's platform has been further upgraded this year with various

enhancements such as probabilistic user data stitching across adtech and

martech and social data sources, AI-based product recommendations, support for

retail and e-commerce verticals, as well as deeper app personalization

capabilities.

All of these features along with the existing capabilities like Ramanujan, an

AI engine to orchestrate single user journeys, are now also available on a new

and intuitive user interface that's winning praise from customers for its ease

of use.

The company is committed to building products around the key needs of its

customers - acquiring new customers, engaging at scale with existing customers,

and driving better RoI from the existing marketing stack and initiatives.

"We have emerged as one of the leading CDP players in Asia and the Middle East.

Right from tying up with the biggest bank in UAE to forming a solid

relationship with a leading South East Asian insurance brand to signing up

India's largest private bank, we've had a very successful run in the market so

far. This year, we were also recognized by Forrester Research as a Leading

Real-Time Interaction Management (RTIM) provider in its 'Now Tech: RTIM, Q2

2020' report," said Subra Krishnan, CEO, Lemnisk.

Earlier this year, Lemnisk also expanded its support for verticals outside

Banking, Insurance, and Financial Services. Customers in Retail, E-Commerce,

Travel and Hospitality, and other verticals can also sign up for their

acclaimed and proven Customer Data Platform.

"Our goal in 2020 is to effectively use our platform in tackling COVID-19 and

the post pandemic digital imperative for our clients. With an AI-powered CDP as

the bedrock, real-time marketing automation can transcend to a whole new level

for marketers. Lemnisk's tightly integrated and organic customer data platform

can be a single tool that can effectively play the role of a first party DMP,

Marketing Automation and Multi-Channel Personalization combined. This can bring

significant simplification and cost efficiencies for marketers in the current

environment," added Subra.

About Lemnisk

Lemnisk Customer Data Platform delivers superior customer experiences that

result in increased conversions, retention, and growth for enterprises. The key

capabilities include:

- Uniquely resolve a user in real-time across different data sources and

channels

- Create 1:1 personalized experiences for each user across multiple marketing

channels

- Orchestrate individual customer journeys on the right channels at the right

time using a proprietary in-built AI engine called Ramanujan

Headquartered in Bangalore, Lemnisk has offices in Singapore, Dubai and Boston.

Lemnisk is ISO 27001 and ISO 27018 certified.

Contact:

Rahul Thomas Mathew

Vice President – Marketing and Strategic Partnerships

rahul.mathew@lemnisk.co

+91-70191-82094

Source: Lemnisk Private Limited