PR84989

HONG KONG, Aug. 3, 2020 /PRNewswire=KYODO JBN/ --

HONG KONG, Aug. 3, 2020 /PRNewswire/ -- Today, Cision released The State of the

Press Release - a new report that provides PR professionals with press release

best practices and insight into how COVID-19 has had an impact. To discover the

results, Cision analyzed more than 100,000 press releases in the U.S.

distributed through PR Newswire's distribution network between June 2019 - May

2020. Download the full report[https://misc.prnasia.com/atd/custeventreg.php?event_id=503&utm_source=Multimedia-Content-Guide&utm_medium=press_release&utm_campaign=2020-sotpr ].

The report is a follow-up to Cision's 2020 State of the Media

[https://misc.prnasia.com/atd/custeventreg.php?event_id=482&utm_source=Multimedia-Content-Guide&utm_medium=press_release&utm_campaign=2020-sotpr ],

which was published in April and revealed how PR professionals can better work

with the media.

"The State of the Press Release felt like an especially important piece of

content that Cision could provide PR professionals in this new environment

we're continuing to adapt to," said Lucie Vietti-Curtis, Director of Content

and Comms at Cision. "The role of the press release is increasingly important

in this landscape, as businesses look for trustworthy ways to disseminate vital

information. Measuring the effectiveness of press releases has also become

crucial to our customers, as those metrics ultimately inform their overall

media strategy, empowering them to do their job better."

The State of the Press Release covers a range of topics around best practices including:

-The most effective times to publish

-How to improve engagement

-Monitoring your audience

-Investor Relations

-Press release benchmarks

Several key findings on how COVID-19 changed the press release include:

-48% of total press releases distributed by PR Newswire from March - May 2020

mentioned COVID-19

-Compared to 2019, travel-related press releases were down 36%, while

infectious disease control saw a large spike, up 3,140%

-Corporate social responsibility press releases were up 54%, and public safety

was also up, at 66%

Cision's State of the Press Release results were developed from data that was

collected using multiple sources including Google Analytics, Visibility

Reports, and Cision's proprietary press release processing software.

Read the full 2020 State of the Press Release report

[https://misc.prnasia.com/atd/custeventreg.php?event_id=503&utm_source=Multimedia-Content-Guide&utm_medium=press_release&utm_campaign=2020-sotpr ].

Cision will also be hosting a webinar discussing the State of the Press Release

in further detail on August 12th. Learn more and register here

[https://c212.net/c/link/?t=0&l=en&o=2871551-1&h=2095079181&u=https%3A%2F%2Fwww.cision.com%2Fus%2Fresources%2Fwebinars-events%2Fstate-of-the-press-release-2020-webinar%2F%3Futm_medium%3Dpr%26utm_source%3Dpressrelease%26utm_content%3Dwebinar%26utm_campaign%3D2020sotprwebinar&a=Learn+more+and+register+here ].

About Cision

Cision is a leading global provider of earned media software and services to

public relations and marketing communications professionals. Cision's software

allows users to identify key influencers, craft and distribute strategic

content, and measure meaningful impact. Cision has over 4,800 employees with

offices in 24 countries throughout the Americas, EMEA, and APAC. For more

information about Cision's award-winning products and services, including the

Cision Communications Cloud(R), visit www.cision.com and follow Cision on Twitter

@Cision. To support PR and communications professionals during this difficult

time, Cision has compiled these free COVID-19 PR resources

[https://c212.net/c/link/?t=0&l=en&o=2871551-1&h=3792414567&u=https%3A%2F%2Fwww.cision.com%2Fus%2Fresources%2Ftip-sheets%2Fcovid-19-resources%2F&a=free+COVID-19+PR+resources ].

Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-a

Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-b

Photo - https://photos.prnasia.com/prnh/20200731/2873109-1-c

Logo - https://photos.prnasia.com/prnh/20180117/2034361-1LOGO

SOURCE Cision

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