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HAIKOU, China, Sept. 21, 2020 /Xinhua=KYODO JBN/--

The 19th Chinese Bridge Chinese Proficiency Competition for Foreign College

Students and the 13th Chinese Bridge Chinese Proficiency Competition for

Foreign Secondary School Students will be held in Beijing from September to

December 2020.

In 2020, Hainan Province that has been innovative in promoting culture and

tourism development, leverages the "Chinese Bridge" competition to promote

cultural, art and technological exchanges between Hainan and its foreign

counterparts and attract outstanding young foreign students proficient in

Chinese to pursue a career in Hainan.

This year, Hainan Provincial Department of Tourism, Culture, Radio, Television

and Sports has, based on the "Chinese Bridge" competition, taken measures to

promote the province overseas. It put multi-linguistic pamphlets, videos and

special pages about Hainan on the official website of the competition and the

related mobile platform, showcasing the picturesque view and the advantageous

business environment of the province as the only duty-free island in China to

attract the world's attention. In addition, the province sponsored the

competition's finalists from the seven countries of Malaysia, Germany,

Australia, the Philippines, Japan, Kazakhstan and Thailand and offered them a

free trip to Hainan where they can experience the appeal of the Chinese

language and culture as well as the charm of Hainan.  

"Chinese Bridge", Chinese proficiency competition for foreign students, has

been held for 18 consecutive years since 2002. More than 1.4 million students

from over 150 countries have participated in the competition. Due to the

COVID-19 pandemic, the competitions for foreign college and secondary school

students have been moved online. However, the enthusiasm of competitors

continues as the event has drawn attention of more than 1.5 million people from

around the world. The competitions held by the Chinese embassies and consulates

as well centers for language education and cooperation in foreign countries are

attended and addressed by political dignitaries.

This year, Hainan has ushered in a new mission of building itself into a free

trade port. In this context Hainan Provincial Department of Tourism, Culture,

Radio, Television and Sports has taken advantage of the unique and powerful

channels and influence of the "Chinese Bridge" competition to promote the

province's cultural brands overseas; and has enhanced Hainan's international

reputation in an innovative and targeted manner and opened a window for the

outside world to know about Hainan, a free trade port with Chinese

characteristics. All these efforts have boosted inbound tourism in Hainan.

Source: Hainan Provincial Department of Tourism, Culture, Radio, Television and

Sports

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   Caption: Welcome to the "Chinese Bridge" and to Hainan to Feel the Island Charm