PR86890

BEIJING, Nov. 27, 2020 /PRNewswire=KYODO JBN/ --

Red Xifeng, a high-end product of Chinese distiller Xifeng Liquor, debuted at

the NEXT Summit (Sky 2020) on Wednesday as the event chief partner.

Co-hosted by NEXT Federation and China Economic Information Service (CEIS) of

Xinhua News Agency, the NEXT Summit (Sky 2020) was themed on "Sharing

Advantaged Resource", an idea taken by participants highly important for

today's world that is "undergoing profound changes unseen in a century".

"We should share advantageous resources to strengthen international

cooperation, promote trade and investment liberalization and facilitation for

'win-win situation'," said Zhang Zheng, Chairman of Xifeng Group in a keynote

speech delivered at the event.

As the pioneer and representative of Feng-flavor liquor, Xifeng Liquor has

3,000-year technology inheritance and is one of the four time-honored Chinese

liquor brands well received home and abroad.

In 2019, it launched new product line of "Red Xifeng" targeting high-end

market. Sales revenue of Xifeng Liquor jumped 20.3 percent on year in 2019 to

top 6 billion yuan and the group is now marching towards ten-billion-yuan sales

in three years.

"Chinese liquor is an important carrier of Chinese cultural inheritance and

innovation, and many Chinese liquor enterprises are going aboard not only for

branding and market exploration, but also for introduction of the liquor

culture and Chinese culture to the world," Zhang said, noting that through the

high-end platforms like the NEXT Summit, Xifeng Liquor aims to promote the

Chinese famous liquor globally, and highlight the Chinese brand on the world stage.

This year's NEXT Summit (Sky 2020) was held to commemorate the solidarity,

courage and contribution of human beings in the fight against the COVID-19

pandemic and to promote global innovation, cooperation and sustainability and

went both online and offline.

The previous sessions of the NEXT Summit were held in Auckland in 2017,

Hangzhou in 2018 and Dubai in 2019.

See the original link: https://en.imsilkroad.com/p/317867.html

SOURCE: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=378216

   Caption: Dr. Don Brash, former Governor of the New Zealand Reserve Bank, Chairman of

ICBC (New Zealand), signs on a bottle of Red Xifeng liquor at the NEXT Summit

(Sky 2020) on November 25, 2020.