Johnnie Walker Gets Into The Festive Spirit By Giving The Gift Of One Million Trees
PR87089
LONDON, Dec. 8, 2020 /PRNewswire=KYODO JBN/ --
As people around the world prepare to embrace the season of goodwill, Johnnie
Walker announces a special gift for the home of Scotch whisky
The makers of the world's No. 1 Scotch whisky* today announced their vision to
plant one million trees across the four corners of Scotland before 2025. The
announcement comes as part of an ongoing commitment from Johnnie Walker to
reduce its carbon footprint and restore the natural resources it uses when
creating its award-winning range of Scotch whiskies.
Julie Bramham, Global Brand Director for Johnnie Walker, said: "Scotland is our
homeland. It is where our journey began 200 years ago and it's at the heart of
everything that makes our whiskies so special. As we throw open the doors to
the next 200 years of our journey, we want to take positive strides forward to
nourish and protect the wild Scottish landscapes and pristine natural resources
that have shaped our whiskies for generations."
To date, 389,000 of the one million trees have been planted near two of our
distilleries in the Scottish Highlands. Over the lifetime of this project,
these trees are anticipated to absorb over 69,000 tonnes of C02 - the
equivalent of taking 10,500 flights around the world or driving almost half a
million times from London to Edinburgh.
At Ballygowan, near Oban distillery, the investment funded the planting of
native birch, oak, wild cherry, willow and hazel trees and includes a new tree
dedicated to every one of Diageo's 28,000 employees, in partnership with Lupi
Moll, Environmental Entrepreneur and Owner of Inverlonan Estates. At Allt
Ruadh, near Glen Ord distillery, Johnnie Walker has joined forces with Trees
for Life to plant ancient and native trees which will serve as a vital wildlife
corridor and increase habitat availability for species including black grouse,
crossbills and red squirrels.
Steve Micklewright, CEO of Trees for Life, said: "Rewilding is an investment in
a future in which wildlife can flourish and communities can thrive. Johnnie
Walker's contribution to the Trees for Life Allt Ruadh project exemplifies this
approach. Their support recognises the critical part our wild places play in
restoring nature, reversing the climate and biodiversity crises and ultimately
creating a landscape in better health for future generations."
Today's commitment follows the recent announcement from parent company, Diageo,
of its bold and ambitious goals designed to make a positive impact on the world
in the next 10 years, with Johnnie Walker pledging to ensure all production of
its world-famous Scotch is carbon neutral and all distilleries are powered by
100% green energy by 2030.
Julie Bramham continued: "As Diageo announces our renewed 10-year action plan,
I am proud to have Johnnie Walker at the forefront of this. We're always
looking for ways to push the boundaries of Scotch and our approach to these
sustainability goals is no different. We will announce more about the steps
we're taking at Johnnie Walker to create a more sustainable future over the
coming months; our journey towards a better tomorrow is only just beginning...."
For more information on the wider Diageo 2030 sustainability commitments,
please visit: www.diageo.com
For more information on the Johnnie Walker 200th Anniversary story and our
celebratory limited editions, please visit: www.johnniewalker.com
Enjoy Johnnie Walker responsibly.
* IWSR 2020
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Photo - https://mma.prnewswire.com/media/1359885/Johnnie_Walker_Trees.jpg
Source: JOHNNIE WALKER
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