PR87592

YINGSHANG, China, Jan. 14, 2021 /Xinhua=KYODO JBN/--

During Christmas 2020 and New Year's Day 2021, the campaign for Yingshang

Grains and Oils was broadcast on the "China Screen" at Times Square, New York,

showing the world the high-quality food and oil brands from Yingshang County,

China, and promoting pollution-free, ecological products with local

characteristics of Yingshang to tourists from all over the world, according to

the Bureau of Commerce and Grain of Yingshang County.

The Huaihe River and Yinghe River pass through the county, meandering

endlessly, also nourishing the beautiful land and fertile soil in Yingshang.

The high-quality food industry has been established and developed in Yingshang,

adhering to the long historic practices, utilizing local natural resources,

gathering the essence of local culture and being nourished by Huaihe River. As

a county with powerful food industry in China, Yingshang pays more attention to

pollution-free and healthy food quality in addition to improvement of food

production capacity, gives full play to the advantages of "pollution-free

water, fertile soil, and natural ecology", and fully implements the brand

program characterized by "Ecological Yingshang and Green Products"; "Yingshang

Rice" has been recognized as a trademark certified to the Chinese National

Protected Geographic Indication.

In recent years, Yingshang County has been involved in continuous adjustment of

the agricultural industry structure and active development of integrated chain

business model, under the one-stop innovative concepts covering "Grain

Integration", "Industry Integration", "Market Integration" and "Circulation

Integration" and targeting at creating a "China Good Grain and Oil" model

county in order to build a well-known brand of "hometown of Guanzhong and water

town of Northern Anhui" for Yingshang Grains and Oils. In addition, Yingshang

County makes every effort to develop local famous, high-quality and special new

products, promotes the production of pollution-free, environmentally friendly

and organic food products, and gradually strengthens the influence of the brand

"China Good Grains and Oils".  

New York Times Square is located in the heart of Manhattan, New York City, USA.

As one of the most popular tourist destinations in the world, it is known as

the "Crossroad of the World" and attracts tens of thousands of tourists every

day. The campaign appearance on the "China Screen" has introduced Yingshang to

overseas people and spread Yingshang quality grains and oils, allowed more

overseas audiences to learn about Yingshang County and its high-quality grains

and oils with local characteristics more intuitively.

Source: Bureau of Commerce and Grain of Yingshang County

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=382178

   Caption: During Christmas 2020 and New Year's Day 2021, the brand campaign for Yingshang

Grains and Oils was broadcast on the "China Screen" at Times Square, New York, USA.

   Link: http://asianetnews.net/view-attachment?attach-id=382182

   Caption: During Christmas 2020 and New Year's Day 2021, the brand campaign for Yingshang

Grains and Oils was broadcast on the "China Screen" at Times Square, New York, USA.