PR93703

LENZING, Austria, Dec. 15, 2021 /PRNewswire=KYODO JBN/ --

-Over 40 brands, influencers and NGOs partnered with TENCEL™ brand's

#MakeItFeelRight movement to generate more than 7,500 consumer pledges to date

-Each pledge will contribute to global reforestation efforts to help save the

planet

According to the UN, the fashion industry is responsible for 8-10% of global

carbon emissions. Fast fashion has only exacerbated the problem as consumers

are increasingly purchasing clothes with reduced shelf lives. The world is

striving to achieve net zero carbon, but the reality is that fashion brands

simply aren't doing enough. In response to growing climate concerns, TENCEL™

brand revitalized the #MakeItFeelRight campaign to raise awareness and inspire

action to make a change. By pledging to #MakeItFeelRight, consumers can do

their part to drive the industry toward a more sustainable future and

contribute to the reforestation effort.

New faces, new places and more ways to get

involved                                                      

The TENCEL™ brand's game changing

#MakeItFeelRight(https://www.makeitfeelright.com/) campaign has hit new

milestones and celebrates exciting partnerships with more influencers, brands

and NGOs around the world. With the help of sustainable influencers like Xenia

Adonts(https://www.instagram.com/xeniaadonts/?hl=en), Lily

Cole(https://www.instagram.com/lilycole/?hl=en), Chen Ai

Ling(https://www.instagram.com/chen_ai_ling51/?hl=en) and brands including

Boyish, Reformation and Lavender Hill, the movement has planted thousands of

trees to combat carbon emissions from the fashion industry. The TENCEL™ brand

has also begun an exciting partnership with renowned artist, Bodil

Jane(https://www.instagram.com/bodiljane/?hl=en) to create unique artwork for

the campaign. These empowering pieces were used on the campaign's website and

are a tribute to those who have pledged to #MakeItFeelRight.

Gram, jam and show off your fashion

The TENCEL™ brand has created fun ways to get involved with an exclusive

Instagram filter and gift card giveaways from the movement's brand partners.

The movement has already given away thousands of dollars to lucky people who

have pledged.

"We could not be happier to endorse such an exciting, timely and effective

movement. As an environmentally friendly brand, Boyish has been working with

TENCEL™ for several years and values the brand's similar principles and

stalwart approach to sustainability. The industry has a long way to go in

combatting waste and fast fashion, but with movements like #MakeItFeelRight,

people are finally empowered to take action and choose brands that are caring

for the planet," said Jordan Nordarse, Founder and CEO of Boyish.

"Carbon emissions are a global problem and as such must have global solutions.

As a partner of the #MakeItFeelRight campaign we strongly believe that

TENCEL™'s sustainability initiatives, which are enabled by brands and driven by

consumers, are a great way to make a positive impact through reforestation. We

encourage more brands to get involved and do their part," said Diana Chaplin of

One Tree Planted.

Plant your roots

The movement has already planted more than 7,500 trees, however, it's not too

late to still pledge. Together with One Tree Planted, TENCEL™ is providing a

pledge certificate to everyone who commits to the cause and will plant a tree

in their name.

"We have a collective duty to be more responsible with our sustainable fashion

choices. Our habits and the way we treat textiles directly impacts the planet.

The TENCEL™ brand has already achieved a significant milestone with thousands

of trees planted and I would like to acknowledge just how much this campaign

has achieved in a short time. Pledge, pledge pledge! It's an amazing way to

contribute to a more sustainable planet and create something impactful that

will last for generations," said Harold Weghorst, Global Vice President

Marketing & Branding at Lenzing AG.

IMAGES(https://mediadb.lenzing.com/pinaccess/pinaccess.do?pinCode=eHZleFUXlcjh)

Source: TENCEL