PR93940

LONDON, Jan. 5, 2022 /PRNewswire=KYODO JBN/ --

-- Starting in Canada, consumers will be able to experience Corona's new

non-alcoholic beer innovation during the winter months via Corona Sunbrew 0.0%  

Today, global beer brand Corona is proud to announce the worldwide launch of

Corona Sunbrew 0.0%. This innovative, first-of-its-kind, non-alcoholic beer

contains 30 per cent of the daily value of vitamin D per 330 mL serving in

Canada. As the newest member of the Corona family, a brand that celebrates

getting outside and enjoying life in the sun, Corona Sunbrew 0.0% allows

consumers to have "Sunshine, Anytime" every season.

Photo - https://mma.prnewswire.com/media/1719854/Corona_Sunbrew.jpg

"As a brand that was born on the beach, Corona embraces the outdoors in

everything we do, because we believe that outside is where people best

disconnect and relax. The feeling of the sun is one of the things that people

love most about the outdoors and the Corona brand is always innovating to

remind them of that feeling," said Felipe Ambra, Global Vice President for

Corona. "Now, we're excited to offer consumers Corona Sunbrew 0.0%, the first

non-alcoholic beer with vitamin D, reinforcing our desire to help people

reconnect to nature, anytime."

According to IWSR (

https://c212.net/c/link/?t=0&l=en&o=3403559-1&h=1085376305&u=https%3A%2F%2Fwww.theiwsr.com%2Fwp-content%2Fuploads%2FIWSR_No-and-Low-Alcohol-Gains-Share-Within-Total-Beverage-Alcohol-2021.pdf&a=IWSR

), the global no/low alcohol category total volume is forecasted to grow by 31%

by 2024. Corona Sunbrew 0.0% provides consumers looking for a non-alcoholic

beer with a unique new option. Corona Sunbrew 0.0% contains 30 per cent of the

daily value of vitamin D in Canada and 60 calories per 330 ML serving.

Corona Sunbrew 0.0% maintains Corona's essence; it was developed from Corona

Extra by extracting the alcohol and then blending the non-alcoholic beer with

vitamin D and natural flavours to reach the final recipe. This launch also

demonstrates AB InBev's continued commitment to smart drinking to help reduce

and prevent the harmful use of alcohol across the world.

"After numerous and rigorous trials, Corona Sunbrew 0.0% proudly showcases our

ability to find solutions, gaps, and opportunities for growth as a brand," said

Brad Weaver, Global Vice President of Innovation Research & Development for

ABInBev. "The journey was not easy as vitamin D is sensitive to oxygen and

light, and not easily soluble in water. But thanks to our ongoing investment in

innovation and research and development, our team was able to create the only

non-alcoholic beer with vitamin D, providing a unique opportunity in the

market."

Corona Sunbrew 0.0% will be available to consumers in a few distinct phases.

The global brand will first launch Corona Sunbrew 0.0% in Canada, precisely at

the time of year where most Canadians experience limited sunlight, making it an

ideal market to launch an innovation from a brand synonymous with the beach and

celebrations outdoors. Later this year, Corona will extend the non-alcoholic

product offering in the UK followed by key markets across the rest of Europe,

South America, and Asia.

Creative Agency DAVID Miami collaborated closely with Corona on the development

of Corona Sunbrew 0.0% from its very inception, more than two years ago. As an

ongoing brand partner, DAVID proactively presented the idea for Corona to

develop a beverage containing vitamin D.  

"Each detail of the project is special. From the product ideation to the final

campaign. It's not every day that we have the chance to present a product idea

and have an innovative client like Corona buy, develop and take it to the next

level. A true collaborative effort," says Pancho Cassis, Global Chief Creative

Officer at DAVID.

To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new

creative campaign capturing the enjoyment of "Sunshine, Anytime." A compilation

of scenes filmed on a pristine beach in Costa Rica presents the pleasure of

outdoor living and the boundless positive energy of the sun. The new Corona

Sunbrew 0.0% campaign taps into the feeling of being carefree and relaxed. The

360-degree integrated marketing campaign, created by DAVID Miami and Director

Juan Cabral, inspires consumers to enjoy the Corona lifestyle, which is best

experienced with sunshine.

For more information on Corona Sunbrew 0.0%, please visit

http://www.coronaextra.ca/ca_en/products. Join the conversation on Twitter

@corona (

https://c212.net/c/link/?t=0&l=en&o=3403559-1&h=1379512532&u=https%3A%2F%2Ftwitter.com%2Fcorona&a=%40corona

).

About Corona Global

Born in Mexico, Corona is the leading beer brand in the country, the most

popular Mexican beer worldwide exported to more than 180 countries. Corona

Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona

is a pioneer in the beer industry by being the first to use a transparent

bottle showcasing its purity and high quality to the world. The artwork found

on the bottle is painted, highlighting our commitment to quality in our

packaging and our Mexican heritage. No Corona is complete without the lime.

Naturally adding character, flavor and refreshment, the lime ritual is an

integral part of delivering an experience that is truly unique to Corona. The

brand is synonymous with the beach and celebrates time outdoors. It invites

people to pause, relax and enjoy the simple pleasures of life.

Corona has an ongoing commitment to reducing plastics. Since its partnership

with Parley for the Oceans in 2017, they have exceeded its mission to protect

100 islands before 2020, and continue to deploy consistent global clean-up

efforts.

Video - https://mma.prnewswire.com/media/1719891/Corona_Sunshine_Anytime.mp4

Logo - https://mma.prnewswire.com/media/1719855/Corona_Sunbrew_Lock_Up_Logo.jpg

SOURCE: Corona

CONTACT:  For further information, contact: coronaglobal@allisonpr.com