PR99909

SHENZHEN, China, April 11, 2023 /PRNewswire=KYODO JBN/

On April 7, 2023, Huawei officially kicked off the HUAWEI XMAGE Awards 2023. As

Huawei's open platform for smartphone photographic excellence, the annual

competition celebrates inspiration and creativity, through amazing photos and

videos captured with Huawei devices around the world. Since 2017, users from

more than 170 countries and regions have participated in the yearly

competition, contributing nearly 4 million entries to date. This makes the

HUAWEI XMAGE Awards a cultural heritage of its own, containing fragments of

human history from worldwide perspectives.

Capture and Inspire: A New Direction for XMAGE Awards

This year's XMAGE Awards hopes photographers everywhere – casual or

professional – will seek inspiration in their photography. The award takes its

name from Huawei's proprietary Imaging Research & Development arm XMAGE. Like

its namesake, XMAGE Awards aspires to help photographers find inspiration and

be innovative in photography.

Launched in 2022, the XMAGE brand focuses on optical system, mechanical

structure, imaging technology, and image processing in photography. All four

pillars of XMAGE now form the tenets of Huawei's new and upcoming smartphone

camera technology, such as the latest HUAWEI Mate 50 Series' Ultra Aperture

Camera and HUAWEI P60 Pro's Ultra Lighting Telephoto Camera.

New Night Walk category to capture Wonders of the Dark

This year's competition has the following categories: Night Walk, Portrait, Art

& Fashion, Outdoor, Hello Life, Storyboard, Action and Storytelling.

Night Walk is a new category, encouraging users to photograph the hidden

wonders of night life, using Huawei's unique night-photo settings.

Attractive prizes and new judges

This year, the following prizes will be given out to outstanding submissions: 3

Grand Prize winners, 24 Best-in-Category winners, 27 Runner-up winners, and 5

Honourable Mentions. Winners can receive up to USD 10,000 in prize money[1].

New judges were invited. This includes five leaders in photography: Chen

Xiaobo, Vice President of China Photographers Association; Chinese fashion

photographer Pei Tongtong; Portuguese landscape photographer José Ramos;

Australian portrait photographer Jessica Hromas; and Li Changzhu, Vice

President of the Consumer Strategy Marketing Dept at the HUAWEI Consumer

Business Group.

The XMAGE Awards Submissions will close at 23:59 Beijing time (GMT+8) on August

15, 2023. We look forward to your participation and seeing your creativity come

alive.

Users can visit the unified global submission channel via XMAGE Awards 2023 for

their submission, as well as submit their entry via HUAWEI Community. Entries

must be images or videos captured with a Huawei mobile phone, and there are no

restrictions on when the work was captured or using which Huawei mobile phone.

For more information and competition terms and conditions, as well as

submission, please refer to the competition website:

https://gallery.consumer.huawei.com

[1] The aforementioned creation funds are pre-tax amounts. The organizer has

the right to modify the physical prizes before the results are announced. The

organizer has the right to modify the number of winners.

SOURCE: HUAWEI

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