IPSA Co., Ltd., a cosmetics brand that aims to help awaken the natural power of each person's skin to bring out its beauty, focuses on the potential of daily skincare to not only make the skin healthy but also impact the mind. IPSA believes that addressing both the skin and mind is important for bringing out each person's beauty. To promote the methods and importance of correct skincare, it will continue to communicate personalized skincare methods based on consultation and develop products that support it. Based on surveys on the skin and mind, as well as neurological research conducted by Shiseido Co., Ltd. and Tokyo Metropolitan University, IPSA discovered that self-touch during skincare calms the mind and provides a sense of security.

- Survey data on the skin and mind

The company conducted a survey on the impact of mental burdens such as stress on the skin, targeting 700 Japanese men and women aged between their 10s and 60s.

Survey data: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI1fl_1C959sDM.png

- Research on the skin and mind

Research using neurological methods revealed the positive effects for individuals of touching their own skin (self-touch).

Technology to measure the condition of brain activities applied

The company objectively assessed and examined the effects of self-touch based on neurological research (*1). In the experiment, it measured changes in the brain of subjects when they touched the back of their left hand with simple and soft movements, using fMRI (*2).

(*1) Joint research by Shiseido and Tokyo Metropolitan University; Kikuchi Y, Shirato M, Machida A, et al. "The Neural Basis of Self-Touch in a Pain-Free Situation" Neuropsychiatry (London) (2018) 8(1), 186-196, 201

(*2) Functional magnetic resonance imaging

Impact of self-touch on the brain

In the fMRI measurement, the company observed that self-touch on the skin reduces activity in parts of the brain related to attention and alertness to the external world and the activation of sympathetic nerves, as well as the part where the center for raising blood pressure is located. This result suggests that self-touch during skincare, etc. calms sympathetic nerves and alleviates external attention and alertness, increasing the sense of security.

Image of MRI equipment: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI2fl_Ei7TPEX1.png

Images showing how brain reacts:

https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI8lg_3HAKOaYp.png

In March 2024, the company also launched Suhada Chaya, a special website in Japan that reveals the relationship between the skin and mind through interviews with top artists, actors, models, and culinary experts. The website helps its visitors take care of their skin and mind and provides tips to beautify themselves in their own way by learning how experts in different fields take care of their skin and mind.

Suhada Chaya special page URL:

https://www.ipsa.co.jp/chaya/chaya-top.html (Japanese)

Proposal by IPSA: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI4fl_TnMMA8Cc.png

Images of IPSA products: https://kyodonewsprwire.jp/attach/202407043171-O1-CVOBgy42.pdf

- IPSA The Time Reset Aqua (Quasi-drug) 200 mL

4,400 JPY incl. tax

*Suggested retail price: 4,000 JPY

Medicated lotion that forms an artificial layer of moisture with moisturizing ingredients on the skin surface, improving skin texture, and keeping the skin supple and dewy. IPSA's original moisturizing ingredient, Aqua Presenter III* forms an artificial layer of moisture that retains moisturizing ingredients on the skin surface, and moisturizes the skin based on the level of dryness, trapping moisture and keeping the skin hydrated. Hydration helps improve the skin's moisture balance and makes the skin less prone to oiliness, while active ingredients prevent roughness and adult acne. Alcohol (ethanol)-free.

*Aqua Presenter III (moisturizing ingredient): Sodium Acetylhyaluronate, Polyoxyethylene (14), Polyoxypropylene (7) Dimethyl ether, Polyoxyethylene (17) Polyoxypropylene (4) Dimethyl ether, 2-methacryloyloxy ethyl phosphorylcholine-butyl methacrylate copolymer

- IPSA Essence Lotion Ultimate 150 mL

9,900 JPY incl. tax

*Suggested retail price: 9,000 JPY

For beautiful skin full of deep moisture and resilience.

Focused on the strong vitality of the resurrection plant that restores lush green leaves with little water in deserts.

Formulated with a desert plant extract (*1) and AMINO5IN composed of amino acids, this rich lotion deeply moisturizes the skin and leaves it glowing with clarity and resilience to bring out the skin's beauty potential to the maximum (*2). Alcohol (ethanol)-free and paraben-free.

(*1) Myrothamnus Flabellifolia Extract, Glycerin (resilient and moisturizing ingredient)

(*2) At IPSA

- IPSA ME (Quasi-drug)

8 types (175 mL each), 7,150 JPY incl. tax

*Suggested retail price: 6,500 JPY

Eight types to select from based on each person's skin condition to make the skin look vibrant and resilient and filled with vitality.

- IPSA ME Sensitive

4 types (175 mL each), 6,050 JPY incl. tax

*Suggested retail price: 5,500 JPY

Four hypoallergenic types for sensitive skin to make skin moist and healthy.

- IPSA ME Ultimate e (Quasi-drug)

4 types (50 mL each), 11,000 JPY incl. tax 

*Suggested retail price: 10,000 JPY

Four ultimate* types for superior* skin with deep moisture, high-quality resilience, and radiant clarity.

*Ultimate/superior: At IPSA

About IPSA: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI5fl_SoFPphH3.png