Announcing the KODAK IM5 Smartphone: Simplifying the Smartphone Experience

PR59104

LAS VEGAS, Jan. 6, 2015 /PRN=KYODO JBN/ --

    Iconic photography brand Kodak and specialist mobile device manufacturer

Bullitt Group today announced the launch of the Kodak IM5 smartphone (IM5), a

5" HD Android smartphone that is as easy to use as it is smart.

     (Photo: http://photos.prnewswire.com/prnh/20150106/723857 )

    Its simple, intuitive user interface offers quick and easy access to key

functions such as calling, messaging, camera and contacts. Advanced remote

management software also allows trusted friends and family to provide help if

needed via a PC or tablet.

    As you'd expect from Kodak, imaging is central to the phone's appeal and

the IM5 makes taking, storing, sharing and printing photos quick and simple.

The 13MP auto-focus main camera comes with unique image management software

that, at the touch of a button, lets users quickly edit photographs and either

display them on the device, share on social media or print using a customized

app compatible with home printers as well as future printing and sharing

services.

    Says Oliver Schulte, CEO of Bullitt Mobile: "This is a phone for consumers

who appreciate the value and heritage of the Kodak brand. It looks great, is

easy to use and offers real value for money."

    The desire for simplicity however doesn't mean a sacrifice on speed and

performance. Running Android OS (Kit-Kat which will be upgraded to Lollipop)

this octa-core 1.7Ghz is expandable to 32GB via a Micro SD card. It also comes

with a dedicated app store (called simply "Apps") that offers users quick and

easy access to a hand-picked selection of applications suited to their

interests (there is also full access to Google Play).

    Aimed at consumers who want a smartphone that is easier to use than what

they are currently using (or being offered), the IM5 serves a market segment

that - to date - has been poorly served by handset manufacturers.

    Adds Eileen Murphy, VP Brand Licensing at Kodak: "Too many memories stay

stuck on mobile phones, often because the process for sharing them is too

complicated for users; that's why we've partnered on the IM5, the first device

in a range of mobile products that takes our heritage and experience in

photographic technology and combines it with Bullitt's expertise in designing

high-quality devices for a specific target consumer."

    Full specification for the Kodak IM5 smartphone:

     Custom built, intuitive user interface

     Remote Management software

     Dedicated app store with hand-picked selection of apps

     Octa-core 1.7 GHz processor

     5" full HD screen

     13 MP rear camera with AF and flash, 5MP front camera

     8 GB ROM 1GB RAM (expandable to 32 GB via Micro SD)

    Available in white or black, the Kodak IM5 can be seen at CES 2015 on the

Kodak stand in South Hall 1, Booth 21818 and at the Pepcom Digital Experience

event. It will be available globally, starting with roll-out in Europe from end

of Q1 2015.

    The Kodak trademark is used under license from Kodak.

SOURCE: Bullitt Group