China Southern Teams Up with CyberSource to Reach New Markets with Confidence

PR67108

GUANGZHOU, China, Jan. 12, 2017 /PRNewswire=KYODO JBN/ --

- China's largest airline, China Southern, collaborates with CyberSource to

optimize its payment management capabilities

- CyberSource's holistic payment management solution helps China Southern

increase international web conversions by nearly 40%

CyberSource, a Visa Inc. company (NYSE: V), and one of the world's largest

providers of eCommerce payment management services, today announced a

collaboration with China Southern Airlines Corporation Limited (China

Southern), the largest airline in Asia in terms of fleet size[1]. This

agreement will enable China Southern to provide its customers with a

streamlined online payment experience, and in turn help grow its eCommerce

business.

Understanding that the customer experience was key in differentiating

themselves from the competition, China Southern looked to provide their

customers with a simple and secure experience online. Catering to each

customer's preference to enhance customer satisfaction would be the strategy to

develop a thriving online business, and in turn grow their eCommerce business

globally.

Through this partnership, China Southern uses CyberSource's payment processing

and fraud management solutions, including the CyberSource global payment

gateway. This enables China Southern to process a wide range of payments from

various card types and brands from issuers across the globe, while also having

the ability to further enhance business growth by integrating the solution with

major commerce platforms and other business systems.

China Southern is the largest carrier in Asia Pacific, and the fourth largest

in the world, having transported 109 million passengers in 2015. China Southern

operates more than 2,000 daily flights to 208 destinations in 40 countries and

regions across the world, and works closely with other SkyTeam partner airlines

to reach 1,062 destinations in 177 countries and regions. In 2016, the airline

was also listed among the top Fortune 500 companies in China. Understanding the

importance of customer experience, China Southern implemented secure payment

acceptance and comprehensive payment management services to provide customers

with a simplified checkout experience on its website. As a result, the airline

has managed to expand its customer reach and elevate customer experience, as

the company improved the conversion rates on its international eCommerce

website by nearly 40%.

"With competition heating up in the online travel space, China Southern aims to

differentiate itself by elevating our customer's payment experience on the web,

and increasing our checkout conversion rate, while keeping fraud down. With

Asia set to become the largest digital travel market[2], CyberSource's

customized payment processing and fraud management solution enables us to

optimize our entire payment process across the complete order lifecycle, thus

improving the number of successful transactions. This ultimately leads to

greater customer satisfaction. We are excited to see the results of this

strategy, with our eCommerce conversion rates rising by nearly 40%," a China

Southern Airlines spokesperson commented.

As the travel industry faces more exposure to potential fraudulent transactions

due to the nature of cross-border transactions, China Southern also leverages

CyberSource Decision Manager to automatically screen more inbound orders

faster, with increased accuracy and less manual intervention. China Southern

will leverage the World's Largest Fraud Detection Radar, with insights derived

from over 68 billion transactions processed annually by Visa and CyberSource

and supplemented by over 260 real-time global validation tests, to stop fraud

closer to its inception, and mitigate fraud chargeback risk.

"The Internet has turned people into savvy online shoppers, and the power has

shifted from business to consumer. Businesses need to provide a faster, more

secure online shopping experience to differentiate themselves from their

competitors. We work with over 50 airline customers, including 13 of the

world's 25 largest carriers, and help them cater to each customer's unique

payment preferences by offering a unified payment management platform that

enables operations across channels," commented Sarah Wu, Head of Sales, Greater

China, CyberSource. "We are pleased to work with China Southern to enable the

acceptance of digital payments across multiple channels worldwide and to help

it attain its business goals of elevating the customer experience and

mitigating fraud."

About CyberSource

CyberSource, a wholly owned subsidiary of Visa Inc., is the only integrated

payment management platform built on secure Visa infrastructure, with the

payment reach and fraud insights of a massive $358Bn global processing network.

CyberSource and Authorize.Net payment management solutions help 475,000 large

and small businesses grow sales, mitigate risk and operate with greater

agility. The company is headquartered in Foster City, California and maintains

offices throughout the world, with regional headquarters in Singapore, Tokyo,

Miami/Sao Paulo and Reading, U.K. For more information, please visit

http://www.cybersource.com/asiapacific.

About China Southern Airlines

China Southern Airlines Co., Ltd., is the largest carrier in Asia, and fourth

largest in the world, having transported 109 million passengers in 2015. A

proud member of SkyTeam, China Southern Airlines is directly affiliated with

China Southern Air Holding Company, specializing in air transportation

services. With headquarters based in Guangzhou, China Southern Airlines'

company logo can be seen around the globe with a brilliant red kapok delicately

adoring a blue vertical tail fin.

China Southern Airlines operates the largest fleet, most developed route

network and largest passenger capacity of any airline in The People's Republic

of China, with more than 2000 daily flights to 208 destinations in 40 countries

and regions across the world. China Southern Airlines also works closely with

its SkyTeam member airlines, extending its network to 1062 destinations in 177

countries.

In 2016, China Southern was recognized as one of "the Fortune China 500" by

FORTUNE China Magazine, and rated the 13th "Most Loved Airline" by Skytrax,

ranking the first among the airlines in the Chinese mainland.

[1] China Aviation Daily, China Southern Reaches 700th Aircraft Milestone,

Becoming 4th Largest Worldwide

(http://www.chinaaviationdaily.com/news/55/55825.html ), 2 September 2016

[2] CNBC, Asia to dethrone North America as largest digital travel market (

http://www.cnbc.com/2016/07/13/asia-to-dethrone-north-america-as-largest-digital-travel-market-led-by-china.html ),

13 July 2016

Contact:

Jareth Cheng

Ying Communications

+65 3157 5628

jareth.cheng@yingcomms.com

SOURCE CyberSource