PR88843

BOSTON and NEW YORK, April 5, 2021 /PRNewswire=KYODO JBN/ --

-- Backed by Royal DSM, Hologram seeks to disrupt nutrition marketplace by

offering consumer-facing personalized solutions

Royal DSM, a global science-based company in nutrition, health and sustainable

living, announced the launch of Hologram Sciences, a consumer-facing company

that will create brands targeting various health conditions. By combining

health diagnostics, digital coaching and personalized nutrition, Hologram

Sciences brands will provide consumers with more holistic solutions to manage

their health. The mission-driven company combines top Silicon Valley talent,

formerly of Uber, Fitbit and Facebook.

Hologram Sciences is backed with a $100 million investment by Royal DSM, which

has made personalized nutrition a key pillar in its nutrition strategy,

allowing the company to combine a range of capabilities and resources to cover

the entire personalized nutrition value chain all the way to the consumer.

Hologram Sciences will provide state-of-the-art consumer-facing personalized

nutrition solutions that have been clinically proven to address a variety of

consumer health needs. As solutions are validated in-market, they will be

available to DSM customers. Hologram will also work to incubate products with

DSM customers and partners, based on the latest consumer insights and

leveraging their agile approach.

Ian Brady, who co-founded U.S. financial services firm SoFi, will lead Hologram

Sciences. Brady transitioned from a successful career in finance to health tech

after his wife was diagnosed with gestational diabetes for the third time. In

his research to find a personalized nutrition service for his wife and others,

he came up empty, prompting this entrepreneur to create one.

"I am excited to be advancing the availability of personalized nutrition so no

one else needs to go through the struggles my family experienced," Brady said.

"With a highly dynamic team combining expertise in tech, brand marketing, and

the nutrition innovation and science power of DSM, we can reveal that our first

solution will be a rapid immunity concept, addressing the current acute concern

over the ongoing COVID-19 pandemic."

Along with nutritional supplements and diagnostics, the company's proprietary

digital platform will provide consumers with a personalized experience

including access to registered dietitians, allowing them to better understand

how their lifestyle, nutrition and other factors impact overall health and what

they can do to live healthier lives.

"We're thrilled to fund a powerful, data-driven platform that's fused with

DSM's capabilities and product resources," said Dimitri de Vreeze, Co-CEO at

DSM. "With the help of key experts — including nutritionists, dietitians,

scientists and advisors — Hologram Sciences will be taking personalized

nutrition to a new level for consumers and DSM's customers."

The focus on wellness and nutrition is a core value within Hologram Sciences

itself, where leaders built a value system based on integrity, accountability

and inclusiveness.

"We're looking to bring mission-driven change to the wellness marketplace by

recruiting a passionate team," said Hologram Sciences chief marketing officer,

Jess Graham, who previously served as global head of consumer product marketing

for Instagram. "We want to create a world where Hologram Sciences products are

the best in helping people live healthier lives."

Hologram Sciences is rapidly expanding its team to bring together people who

are passionate about using pioneering science and technology to reimagine the

future of nutrition. Graham and Brady will be joined by an experienced,

entrepreneurial and global executive team that includes:

   -- Nate Matusheski, Ph.D., chief science officer

   -- Thomas McMennemin, chief product officer

   -- Laura Artigas, chief commercial officer

About Hologram Sciences, Inc.

Hologram Sciences is a newly formed, fast-moving, consumer-focused, pre-launch

start-up backed with a $100 million investment by Royal DSM. We rapidly develop

and deliver new brands to market to help people get healthier and feel better

by reimagining the future of nutrition — bringing together proven science,

pioneering technology, and habit-building to create truly personalized

solutions that drive lasting consumer relationships. We are passionate about

helping people overcome obstacles to feel better every day; we are grounded in

transparency and proven clinical science; and, we are committed to creating

products, and an organization, that are fully inclusive and equitable. More

information can be found at www.hologramsciences.com

SOURCE: Hologram Sciences, Inc.