PR88987

LIYANG, China, April 15, 2021 /PRNewswire=KYODO JBN/ --

- Post-pandemic ecotourism: China Liyang Tea Festival and Tianmu Lake Tourism

Festival kick off in tandem, marking 30 years of industry evolution. -

China Liyang Tea Festival and Tianmu Lake Tourism Festival simultaneously

kicked off in Liyang, a city in Jiangsu Province in Southeast China on April

10, marking the 30th year since the tea culture was first celebrated in 1991.

Celebrations will run for a month, all themed around the "Year of Ecological

Quality Consolidation and Improvement", and to highlight the wonderful

vitality, leisure and entertainment of Liyang, a series of tea-related

activities will be held focusing on culture, tourism, technology, economy and

trade as well as publicity and promotion. The opening ceremony was also

innovatively broadcast live across multiple online channels.

Experience the interactive Multichannel News Release here:

https://www.prnasia.com/mnr/liyangjp_20210416.shtml

"Over the past 30 years, Liyang has undergone enormous changes both socially

and economically. Built from the ground up, the tea industry has developed from

simply planting trees to the current configuration complete with offshoot

industries such as culture and tourism. Tea sales has evolved from small-scale

domestic selling to larger-scale overseas exports. We are confident that by

holding the dual-festival, it will serve as a driving force for the City of

Liyang to attract more investment, and continue to act as an international

calling card for the city's modern ecological innovation." said Mr. Xu Huaqin,

secretary of the Liyang Municipal Party Committee.

At the launch ceremony, Mr. Noriaki Yamada, mayor of Hakusan, Liyang's sister

city in Ishikawa Prefecture in Japan, congratulated everyone on the grand

opening of the dual-festival via satellite video. Guests at the ceremony

enjoyed a viewing on a large screen of a traditional taiko (a Japanese drum)

performance given by the citizens of Hakusan. By the end of 2020, Liyang had

established solid sister-city relations with no less than nine cities across

the world, including Hakusan,Chatham-Kent in Canada, Leeuwarden in the

Netherlands, and Fulda in Germany with the number of cities growing all the

time.

As part of the ceremony, awards and titles presented to Liyang included,

China's Most Beautiful Tourist City and National Research and Travel

Demonstration Area and special plaques were delivered to outstanding star-rated

tea houses in Liyang. Also featuring at the event, 18 projects from both

domestic and foreign enterprises across multiple industries signed contracts

with the city government of Liyang for a total investment of 42.32 billion

yuan, proving the city's massive potential in economic and social development.

Esteemed guests who attended the ceremony included academicians from the

Chinese Academy of Sciences and Chinese Academy of Engineering, leaders of

universities, government officials, think tank experts and scholars, and

Chinese and foreign entrepreneurs.

With the dual-festival running all the way through the Labor Day (May Day)

holidays to May 10, according to the organizer, there are thirteen more

activities catering for all tastes that visitors can choose from including but

not limited to, white tea leaf picking, a fishing carnival, a marathon that

meanders through the surrounding scenic areas, and a traditional Han Chinese

clothing cultural festival will all be held in succession to keep visitors

invigorated and entertained.

Given the international situation of the pandemic is still quite precarious,

most of the dual-festival activities are being conducted both online and

offline.

Liyang's Tea Industry & the Dual-Festival:

Located in the hilly area of the Yangtze River Delta, the superior geographical

conditions and climate of Liyang provides a suitable environment for tea tree

growth. Since the early 1990s, the production chain of tea planting, picking

and roasting has developed rapidly, serving as a major industry in agriculture

in Liyang.

At present, Liyang's tea plantation covers more than 70,000 mu(about 4,667

hectares), with an annual output value of CNY1.5 billion ($US229 million).

Among that, the representative "Tianmu Lake white tea" covers nearly 50,000

mu(about 3,333 hectares), with an annual output value of more than CNY1 billion

($US153 million). Currently, there are more than 300 tea production and

operation entities in Liyang.

First celebrated in 1991, Liyang Tea Festival has gone through 30 years with

new content ideas being continuously brought in. Under the premise of

environmental protection, the City of Liyang has accelerated the development of

tea industry, ecological agriculture and tourism to boost the growth of the

social economy.

source: Liyang Tea Festival

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