PR89049

KAIHUA, China, April 19, 2021 /PRNewswire=KYODO JBN/ --

Located at the source of the Qiantang River, Kaihua is a small mountainous

county in China's Zhejiang Province.

In recent years, guided by an ecology-based growth strategy, the county has

become a major ecotourism destination by playing to its strengths, with the

goal of satisfying tourists with different expectations. The county has been

upgrading scenic spots into government-rated parks and promoting the

development of an economy that both fully respects and benefits from the local

environment.

The distinctive Hong Yao Li homestay in Yaojia Village is a good example of how

Kaihua has been developing its tourism sector with the concept of ecological

civilization in mind. Through the combination of a national park located within

its borders, beautiful country, a county-wide 5A (similar to 5-star) rating

from the China National Tourism Administration, in tandem with several towns

with a 4A and villages with a 3A ratings from the same authority, Kaihua has

taken on the mission of creating a modern national park destination.

Several itineraries for discovering the beautiful rural scenery have been

designated as part of the roadmap for the development of Kaihua's "tourism-for

all" offering. The value-add from tourism, where one plus one makes more than

two, is already providing a boost for the local economy, as many industries

have integrated elements of tourism into their business models. Root carving

has become one of the more profitable ways in which locals have benefited. The

charming mountainous landscape and the crystal clear water of local lakes and

streams have also boosted local development. The picturesque Baili Jinxi

Gallery has helped facilitate the rural revitalization. Driven by the emergence

of tourism as a sustainable component of the local economy, the vision of

ensuring everyone has meaningful means by which to earn a living and every

family has a steady income is becoming a reality.

SOURCE  People's Government of Kaihua County