PR89176

BOLOGNA, Italy, April 26, 2021 /PRNewswire=KYODO JBN/ --

Although the impact of Covid-19 has complicated communication and exchange

between the EU and Asian countries, the interest of consumers and professionals

in made in Italy fruit and vegetables has continued to increase.

The second year of The European Art of Taste, the project funded by the

European Union to enhance knowledge of Italian fruit and vegetables in China,

Japan and Taiwan, confirmed the growth trend. In Asia, Italian fruit and

vegetables are popular thanks to their taste quality and an extraordinary

ability to communicate their values in terms of tradition, production

competence and taste excellence.

Despite a complex year like 2020, marked by the Covid-19 pandemic and

subsequent limitations, The European Art of Taste was able to keep active the

communication channel with consumers and professionals by participating in

digital fairs, proposing events and targeted work on the press. The result of

the press releases, for a total of 30 communications sent in target countries,

marked an estimated total reach of over 12 billion users, thanks to the work

carried out together with journalists and bloggers who spread the news. In

fact, over 1000 press officers were involved for each single issue.

The work of the press office has decisively supported the dissemination of

knowledge about the products among consumers, opinion leaders and

professionals, marking a positive value in terms of awareness of made in Italy

fruit and vegetable and processed products. This is also accompanied by the

results of the social networks on WeChat, Weibo (with a reach of 27 million

users), Facebook (+3 million users reached) and Instagram (+ 50 million

impressions). The website confirmed its potential by reaching over 40.000 users

and more than 50.000 visits, becoming the reference point for knowing the

particularities of fruit and vegetables produced in Italy by Conserve Italia,

Origine Group, Jingold, Joinfruit, King Fruit, Mazzoni, RK Growers and

Oranfrizer, leading companies in the Italian and European sector.

The European Art of Taste project will continue in 2021 with its third year,

focusing more and more on digital while waiting to be able to return to normal

and involve consumers, journalists and professionals in incoming, in-store

events and fairs.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source: The European Art of Taste