PR89174

VIANA DO CASTELO, Portugal, April 27, 2021 /PRNewswire=KYODO JBN/ --

A powerful and adaptable technology to revolutionize digital brand content and

start a new era in the upcycling of garments.

The fashion industry is based on cycles, trends, and creative/self-expression

and like few others is all about visuals, looks and style. These

characteristics are the perfect fit for our Visual AI technology.

Understanding the current state of fashion and the potential of AI generated

content to solve some of its main problems, the Lab research team developed an

IP technology integrating Microsoft Azure Machine Learning, an AI solution, to

provide designers, brands and marketplaces a tool that learns from multiple

sources and generates high-definition clothing images or professional digital

style content. The technology capacity can also be used to "re-think" and

generate new design ideas based on unsold inventory and deadstock fabrics for

example.

With this technology, brands can show clothes images to their customers via

e-commerce or social networks first, even before they exist. That will be a

very accurate way to predict the demand of that item and avoid the current

status-quo and industry processes, which generates a lot of unsold inventory.

"The technology we are building can be applied in almost every industry, but

for fashion we solve real problems and have a positive impact." Orlando Ribas,

CEO XNFY Lab.

The vision behind this project is also aligned with the recent Microsoft in

Culture [https://www.instagram.com/microsoftinculture/], a Microsoft  

initiative that merges creative industries with the technology to innovate.

EVOLUTION OF OUR AI GENERATED FASHION

Overall, Microsoft Azure Machine Learning

[https://azure.microsoft.com/en-us/services/machine-learning/] enhances the

business potential for fashion by empowering researchers to collaborate,

improve, train and deploy AI models and accelerate our time-to-market. In

addition, it allows customers to validate and test datasets quicker, bringing

results in hours versus instead of days.

"We reached the first milestone of our roadmap with impressive results. To

celebrate this milestone we are preparing a small, limited edition

crowdfunding, where we will put AI design product in the hands of customers."

Orlando Ribas, CEO XNFY Lab.

"Microsoft's collaboration with XNFY Lab helps spark innovation in the fashion

industry. Today, we are witnessing a second wave of digital transformation that

hopefully will push us even faster into the future, also in fashion. AI

augments the human knowledge and creativity that fashion always relies on to

create masterpieces like never before." says Michele Camuri, Industry Lead –

Retail, CPG, Fashion & Luxury at Microsoft.

For more details: Complete PR [https://xnfylab.com/pressreleaseApr2021.html]

and to know more about XNFY Lab.

For more project details: AI For Fashion [https://aiforfashion.xnfylab.com/]

For more information, please visit also XNFYLab.com [https://xnfylab.com/]

LinkedIn [https://www.linkedin.com/company/xnfinity]

Facebook [https://www.facebook.com/xnfinity]

Instagram [https://www.instagram.com/xnfylab]

Twitter [https://www.twitter.com/xnfinity1]

Photo - https://mma.prnewswire.com/media/1495325/XNFY_Lab_Image_Evolution.jpg

Source: XNFY Lab