PR89064

SINGAPORE, April 27, 2021 /PRNewswire=KYODO JBN/ --

New Amplitude Recommend product applies machine learning for behavioral-based

personalization; integrates with and extends industry-leading analytics

capabilities to optimize the end-to-end digital journey

Amplitude(https://amplitude.com/) today introduced the industry's first Digital

Optimization System, to manage, measure and optimize the business value of

digital product innovation. Building on its #1 rated digital product analytics

suite(

https://amplitude.com/press/amplitude-ranks-22-on-g2s-list-of-best-software-products-for-2021),

Amplitude also announced the general availability of its new personalization

product, Amplitude Recommend. Recommend is the first personalization solution

which leverages customer behavior data in the digital product and machine

learning models to determine which behaviors result in the optimal business

outcome, such as conversion to purchase or average order size. The system then

adapts each individual experience based on these insights to optimize the

desired outcome.

The world has moved to digital-first, with digital products at the center of

the innovation agenda. According to a 2021 IDC report(

https://www.idc.com/getdoc.jsp?containerId=prUS45613519), by 2023 more than 500

million digital applications and services will be developed and deployed — an

explosion of apps in just two years that equals the number developed over the

previous 40. Yet even with digital at the forefront of innovation, businesses

lack the ability to connect products to measurable business outcomes such as

revenue and lifetime value. Amplitude is the first unified system that connects

products to business outcomes and arms every team with common visibility and

data, so they can answer the strategic question: “How do our digital products

drive our business?"

The Amplitude Digital Optimization System helps digital teams, including

product, marketing, engineering and beyond, deeply understand customer behavior

in the digital product, predict which features and actions lead to business

outcomes, and adapt each experience in real time to maximize its business

impact. Amplitude customers are among the most loved and valued brands on the

planet, from digital-native companies that are upending entire industries to

100-year-old trusted brands that are disrupting themselves through digital.

"When we started Amplitude, we had a vision to help every company build better

digital products through an understanding of how people interact with them,"

said Spenser Skates, Amplitude CEO and co-founder. "Today, this vision has

never been more important in a world where digital is business survival. We

don't need more 'digital experiences' by delivering more features and content

measured by ad clicks and web visits. It's time for a new way. The winners in

the next era will be the companies that understand their customers and use

these insights to transform experiences from the place value is created: the

digital product. That's why we built the Digital Optimization System. With

Amplitude, now every company has a fighting chance to be a digital disruptor."

The Amplitude Digital Optimization System unifies the data, analytics, and

infrastructure required to deeply understand which customer product behaviors

lead to business outcomes — and to quickly and intelligently transform each

experience based on these insights. Key components and new innovations include:

--Amplitude Behavioral Graph is the brain of the system. It is the deepest,

fastest and smartest database of customer behavior, built for the complexity of

modern digital products. Its native query engine and machine learning

algorithms correlate every individual action taken across every digital product

to understand and predict which behaviors are indicators of outcomes such as

engagement, retention and loyalty.  

--Real-Time Data Management is the foundation of the system, with data

pipelines, identity resolution and data governance all built in to help ensure

data is complete, trustworthy and secure. New proactive data-auditing workflows

significantly improve data quality while dramatically reducing the time spent

in planning and troubleshooting data issues. Amplitude surfaces data anomalies,

unexpected events, and incomplete taxonomies so you can fix them quickly and

get to insights faster.  

--Amplitude Analytics is the industry’s #1 digital product analytics product

based on G2 user rankings, bringing behavior data directly to digital teams so

they can ask questions, get answers, and share findings instantaneously. For

example, Amplitude Analytics can tell you which actions are the greatest

predictors of retention or churn, and what behaviors are creating conversion

degradation. New Executive Reporting capabilities bring every digital team and

business leaders together with common data and visibility.

--Amplitude Recommend is the first self-service personalization engine powered

by machine learning, behavioral data, and product analytics. With Recommend,

every digital marketing and product team can deliver product experiences in the

moment of business impact that are tailored to each user, without having to

depend on engineering or data scientists. Before Amplitude Recommend, only

digitally-native companies with vast data science resources could craft

experiences that adapt in the moment based on each customer’s past and

anticipated behaviors. Now with Recommend, this same level of behavioral-driven

personalization is immediately accessible to any team.  

"Delivering a more relevant experience through personalization is a key driver

of growth, but traditional manual or demographic approaches don't scale. A

company could have millions of combinations of customers, content, and offers

-- it's just not possible to know exactly which to present to each customer at

any given time without machine learning," said Justin Bauer, EVP of Products at

Amplitude. "With Amplitude Recommend we are bringing behavioral data and

machine learning to personalization for the first time. We believe this is the

key to removing the obstacles to make personalization work, at scale, without

requiring an army of expensive technical resources."

Powered by the Amplitude Behavioral Graph, Recommend intelligently adapts and

personalizes each customer’s experience across any digital product or

touchpoint in real time, based on their behavior or the behavior of customers

that act in similar ways. Machine learning algorithms and predictive models

enable teams to understand the drivers of specific outcomes. For example,

gaming service Jumbo Interactive used Amplitude to understand the preferences

of customers who recently purchased. With Recommend, they instantly created

Amazon-style recommendations across channels tailored to each users' unique

behaviors, resulting in a 158% increase in checkout conversions.

https://drive.google.com/file/d/1rcpi2e_G4lBjuB0Wx3IiJEGeVXbVmPf8/view?usp=drivesdk

Amplitude Recommend powers real-time product and content personalization.

The Amplitude Digital Optimization System and Amplitude Recommend are generally

available today. For more information:

--Explore the Digital Optimization System(

http://amplitude.com/digital-optimization-system)

--See Amplitude Recommend(http://amplitude.com/amplitude-recommend) in action

Amplitude is hosting its inaugural Digital Disruptors Summit, a half-day

virtual event, on June 3, 2021. Amplitude will showcase its Digital

Optimization System to empower every digital team to be digital disruptors, and

will be joined by Amplitude customers and industry leaders, including Sue Cho,

Head of Lifecycle Marketing, Calm, who will talk about their journeys as

digital disruptors. To learn more and reserve your spot, register

here(https://info.amplitude.com/digital-disruptors-summit).

About Amplitude

Amplitude is the Digital Optimization System. Powered by the proprietary

Amplitude Behavioral Graph, the Digital Optimization System enables

organizations to see and predict which combination of features and actions

translate to business outcomes - from loyalty to lifetime value - and

intelligently adapt each experience in real-time based on these insights.

Amplitude is the brain behind more than 45,000 digital products at over 1,000

enterprise customers and 23 of the Fortune 100, helping them innovate faster

and smarter by answering the strategic question: "How do our digital products

drive our business?" Learn more at www.amplitude.com.

SOURCE  Amplitude