PR89394

NYON, Switzerland, May 6, 2021 /PRNewswire=KYODO JBN/ --

Hisense, as a Global Partner of UEFA EURO 2020, launches the #UpgradeYourHome

campaign to encourage consumers to upgrade their home appliances for summer

season.

Hisense appointed Dwyane Wade as the global ambassador for this year's campaign

to encourage sports fans and consumers to upgrade their home with prize. Wade

officially kicks off the #UpgradeYourHome campaign by calling out to European

football legends including Marco Materazzi and Lukas Podolski to bring the

Upgrade Season to Europe.

#UpgradeYourHome is activated on May 6th, consumer who purchases a Hisense

product before July 11th, will be invited to register at global.hisense.com for

a valid competition entry. Participants are eligible to enter the giveaway to

win €10,000. To tie in with the "Upgrade" theme, the campaign provides an

opportunity for consumers to upgrade their home appliances to get ready for the

summer season and creates an exclusive connection among the tournament's

audience in a compelling way.

Along with the #UpgradeYourHome campaign, Hisense introduces hero products to

get sports fans ready for UEFA EURO 2020.

U7QF

A ULED TV with Quantum Dot Colour delivers over a billion shades of colours.

Hisense's Full Array Local Dimming technology utilizes independently controlled

dimming zones for added precision. With the Sports Mode feature, U7QF creates a

truly vibrant crystal-clear sports scene full of vivid colours and rich layers.

It brings the authentic cinematic experience home with HDR10+ and Dolby Vision™

support, plus immersive sound by Dolby Atmos®.

U8GQ

Astonishing levels of colour purity are unlocked with U8GQ. This Quantum Dot

HDR ULED TV gets users closer to reality with over 1 billion true-to-life

colours, while Ultra HD Premium offers exceptional 4K clarity. Over 90

independently controlled dimming zones achieve pinpoint detail even in the

darkest scene. An AI Picture Optimization system automatically adjusts the

picture quality for the best viewing experience according to the scenario

identified. The TV brings the actual cinematic experience home with IMAX

Enhanced, HDR10+ and Dolby Vision IQ™ support and immersive Dolby Atmos® sound

with Multi-Channel Surround.

PureFlat

Hisense's PureFlat series is advanced in design and ice and water dispenser.

With the integrated ice and water dispenser, users have a permanent supply of

chilled water and a crushed or cubed ice maker. The interior space is massive

and adaptable with innovative storage solutions such as the convertible door

that can turn into a fridge or a freezer in a wide temperature range.

For more information on the campaign, visit global.hisense.com.

SOURCE  Hisense

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=390756

   Caption: Dwyane Wade officially kicks off Hisense's #UpgradeYourHome campaign by calling

out to European football legends including Marco Materazzi and Lukas Podolski

to bring the Upgrade Season to Europe.