PR89546

LONDON, March 18, 2021, /PRNewswire=KYODO JBN/--

The cutting-edge new concept is connecting wine lovers with the very people

behind the bottles they cherish

Launching this spring, Crurated, a unique membership-based wine community, will

give wine lovers the opportunity to buy and bid on bottles hand-selected from

the cellars of some of the most coveted producers in the world. Collectors and

enthusiasts of all levels will be able to come together to celebrate their

passion and learn more about their favorite wines and regions through digital

content and exclusive, in-person experiences.

Founder Alfonso de Gaetano, who brings over a decade of experience at Google,

dreamed up the concept for Crurated because he wanted to create a community of

fellow connoisseurs that could discover, learn about and acquire wine from the

hands of the estates themselves. "Building a community between like-minded

people will be at the core of Crurated's road map," De Gaetano says.

In addition to the wealth of wine knowledge from experienced fine-and-rare wine

experts like Crurated's Chief Strategy Officer, Christy Erickson, Crurated

applies advanced technology to provide the greatest possible customer

experience. Bottles feature a unique blockchain technology that tracks wine

from the second it leaves the domain's doors. Members also receive

complimentary storage at Crurated's professional, temperature- and

humidity-controlled warehouse in Burgundy. But where the platform really shines

is the selection of bottles that are hand-picked from the cellars, offering

members the chance — and access — to purchase young and library vintages from

sought-after wineries.

Crurated will offer three membership tiers:

- Connoisseur: Entry-level membership, offering curated mixed-case discovery

offers from top winemakers around the world and access to exclusive single-lot

auctions of old vintages

- Collector: Unlimited storage, access to rare bottles and large formats, and

invitation-only member events

- Ambassador: Top-tier membership that includes all other perks, as well as

first priority in lot allocations and exclusive events with producers

About Crurated:

Launched in 2021 with an emphasis on France and Italy, Crurated is

membership-based wine community designed to connect connoisseurs with

world-class producers. A team of specialists provides personalized services and

authentic experiences, while Crurated's seamless logistics service guarantees

quality and provenance thanks to secure wine cellar storage and innovative

blockchain technology. For more on Crurated, visit crurated.com.

Photo - https://mma.prnewswire.com/media/1505438/Crurated.jpg

Logo - https://mma.prnewswire.com/media/1511917/Crurated_Logo.jpg

For media inquiries:

Marianne Fabre-Lanvin

Marianne Fabre-Lanvin & Co.

h@mfl-co.com

SOURCE: Crurated