MFA Partners with Kuaishou on International Museum Day for virtual visit to Monet
PR89631
BEIJING, May 20, 2021 /PRNewswire=KYODO JBN/ --
On May 18, International Museum Day, Chinese short-video platform Kuaishou and
Museum of Fine Arts, Boston (MFA), co-launched a shoppable livestream event to
virtually explore MFA's collection of paintings by Claude Monet (1840–1926).
Themed "Rendezvous with Claude Monet: Bring Beauty to Life", the 4-hour
livestream session received nearly 8 million views.
The livestreaming session showcases the development of Monet's incomparable
vision and revolutionary techniques in Monet's painting. Wang Yuheng, China's
TV star in Super Brain 3 with extraordinary memory and 4 million followers on
Weibo, and Ms Mi, one of Kuaishou's anchor user that stroke the bell to
announce Kuaishou's official listing, co-hosted the session with MFA narrators
online. Published on 5 live channels, the event recorded more than 4.8 million
views and 2 million likes in total.
During the interactive tutorial, viewers were be able to shop from an amazing
assortment of exclusive art collaborations, including MFA's Monet Art Tees and
aroma sets, Bestore's probiotic nuts, and Genuine Namir's yeast facial
treatment. The session allowed an all-round sensual gratification for viewers
to feel the development of Monet's incomparable vision, while bringing art and
culture into their home.
Beyond the entertainment and education, viewers also found a seamless shopping
experience. Besides from voting to decide the presentation order, viewers got a
chance to win the lottery by commenting or sharing the livestream on social
media. The session also gave out money-off coupons. With the tap on any product
pin, viewers could add items to their carts while watching and checked out
during or after the event.
With the theme "The Future of Museums: Recover and Reimagine", International
Museum Day 2021 advocates for the creative potential of culture as a driver for
recovery and innovation in the post-COVID era. MFA and Kuaishou has provided
new and hybrid models of cultural fruition and dissemination that brings its
community great joy and inspiration.
SOURCE: Kuaishou Technology
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Caption: MFA Partners with Kuaishou on International Museum Day for virtual visit to
Monet
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