Kwai becomes the first social network in history to sponsor the CONMEBOL America's Cup
PR89643
BUENOS AIRES, Argentina, May 21, 2021 /PRNewswire=KYODO JBN/ --
-Latin America will be able to see the most exclusive, entertaining and happy
seconds of the 47th edition of the CONMEBOL Copa América 2021 thanks to the
partnership between CONMEBOL and Kwai.
-Kwai, with an investment of US $10 million, launches its Sports Creators
Program, through which it will support and promote sports content creators in
the region, under a model that allows for monetization.
-Kwai, the short video application that exploits the creativity of millions of
users throughout Latin America, will be the social network that will seek to
transform the experience of how South American football is lived and watched.
-@CONMEBOLCopaAmérica and @CopaAméricaBR will be the official channel for
exclusive content of the CONMEBOL Copa América. Likewise, through @KwaiFutbol
and @KwaiEmCampo, differential content of the tournament will be transmitted.
Less than a month away from the kick-off of the oldest soccer tournament in the
world, CONMEBOL Copa América 2021 and Kwai come together to announce the
application as "the official social network of the CONMEBOL Copa América 2021".
With this partnership, thousands of users and soccer fans will be able to enjoy
unique content in the most interactive and dynamic application available to
content creators.
Inspired by the passion that football arouses, during the three weeks of the
competition, Kwai will organize numerous in-app events, so that all users of
the platform will be able to participate in 15 # DesafíosCopa, in which
numerous activities with celebrities will be held. Also, some of the challenges
will be via livestreaming and all users will be able to earn money and
incentives for participating and being active in the referral program.
"We are very proud to partner with CONMEBOL in the framework of the development
of this important competition. This sponsorship occurs at a key moment for the
brand in the region, and we will soon begin to promote a specialized program to
develop and promote sports content creators in Latin America. From now on, we
can all be the lens of the other side of the games and go beyond the 90
minutes, which is inspiring and mind-blowing. We want to highlight the passion
and vibrant spirit of Latin American soccer", said Kai Shao, General Manager of
Kwai Latin America.
This partnership seeks to revolutionize the way of experiencing the celebration
of football from a distance. Thus, all users and football fans will be able to
exploit their creativity, share their passion and their shouts to the rhythm of
the singing of a goal.
Official accounts from KWAI for the CONMEBOL Copa América 2021
All Kwai users will be able to access the official account
@CONMEBOLlCopaAmerica and @CopaAméricaBR where exclusive and unique content
from the organizer will be generated, to see each play of the event from
another perspective. There the official music of the tournament will be shared,
what the official ball will be like, a start countdown will be carried out, the
opening ceremony, behind the scenes from the dressing rooms, press conferences,
fan celebrations, daily news, live streamings (as part of the new functionality
of the application), among others. Added to this, is the creation of the
@KwaiFutbol and @KwaiEmCampo account, in which complementary content about this
sport and the region's celebration of soccer will be generated.
Throughout the CONMEBOL Copa América 2021, soccer fans, regardless of the
country where they are, will be able to witness the moments off the field of
the National Teams, in order to enjoy the most emotional seconds of the
tournament with their favorite players.
"It is the first time that CONMEBOL will celebrate an association of this scope
through a digital entertainment platform. We are very excited and expectant for
the possibility of reaching millions of Latin American users through Kwai and
that they also reach us with content never seen before", expressed Juan Emilio
Roa, Commercial and Marketing Director of CONMEBOL. "We know that football is
not only experienced on the field, but also on social networks, especially in
this time of sanitary restrictions. That is why we will be working on exclusive
content in Kwai so that fans can enjoy every moment of the tournament, as if
they were there".
With a $10 million investment, Kwai launches Sports Creators Program(
http://www.kwai.com/sportscreator )
With the Sports Creators Program( http://www.kwai.com/sportscreator ), Kwai is
committed to encourage and develop sports content creators, who will be able to
grow hand in hand with Kwai. This is why the application will invest US $10
million to support sports creators throughout the region, through a program
that offers specialized workshops for the creation of content, as well as
guidance and support from a team of experts in the field. As an important
incentive, creators will be able to monetize their content.
"Sports content is among the most sought after by users of social networks. We
believe that in the region there are still many opportunities to help creators
to professionalize their productions, so within the framework of the CONMEBOL
Copa América 2021 we will launch an incentive and training program for creators
in the field of sports content", said Arturo Martínez, General Manager for Kwai
Spanish Speaking Latam.
Kwai promotes a social network of short videos that transcends instant trends
and encourages real moments of happiness in the daily routine of real people,
which is why users find authentic stories in the app, as well as a community
with which they connect and relate quickly.
About Kwai
Kwai is a short video app developed by Kuaishou Technology, a technology
company focused on developing content sharing platforms where content creation,
distribution and discoveries are quick and easy, as well as inclusive and
diverse. Its technology offers users a highly personalized experience and
encourages members of all communities to create and discover content of dynamic
value. More information at www.kwai.com and @kwai_latam(
http://www.instagram.com/kwai_latam ).
Kwai is available on the App Store and on Google Play.
About CONMEBOL Copa América Argentina-Colombia 2021
The 47th edition of the oldest national team tournament in the world will be
played in two host countries (Argentina and Colombia) between 10 participating
teams, the tournament does not change its format and will be played in cities
located in the extreme North and South of our continent. They are the 10 South
American member countries of CONMEBOL (Argentina, Brazil, Bolivia, Chile,
Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela), who will participate
in this competition. Nine FIFA World Cup titles and some of the world's biggest
football stars will gather on the pitch to play the 28 games of this edition,
from June 13 to July 10. The opening match will be played in Buenos Aires,
while the grand finale will take place in the Colombian city of Barranquilla.
#VibraElContinente (The continent vibrates)
The CONMEBOL Copa América has an incredible power, it can make everything move,
it makes emotions vibrate and hearts exalt. It makes the flags, the nets wave,
the stands, the stadiums shake. Its history makes the entire continent fill
with pride, that our football throbs with a single force. This competition has
the power to bring out our best version to define who we are as South
Americans: soccer, history, joy and passion. #VibraElContinente @copaamerica
Source: Kwai
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Caption: Kwai - Sponsorship Copa América
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