Accor 'Unveils the World' with new global campaign celebrating the return of leisure travel and vacations abroad
AsiaNet 89642
PARIS, May 21, 2021 /PRNewswire=KYODO JBN/ --
- LAUNCH OF WORLDWIDE CAMPAIGN, STARRING LIL BUCK, DOMINIQUE MIRAMBEAU AND MAO
XIAOXING, AIMS AT REIGNITING THE LOVE OF TRAVEL
Accor (
), a global hospitality leader, is pleased to announce its "Unveil the World" (
) campaign – a celebration of the return to travel, the approach of summer, and
the joy of great hotel stays. With travel restrictions easing across many
destinations worldwide, along with significant pent-up demand among travelers,
the campaign is a signal of Accor's confidence in the resurgence of travel,
while reinforcing the company's growing focus on the leisure segment.
"Our hotels and resorts are ready to welcome back guests and have successfully
implemented our ALLSAFE hygiene and cleanliness protocols, which go beyond
local and national requirements. This should help reassure travelers as our
hotels are amongst the safest hubs for anyone resuming their leisure or
business activities. Moreover, we are offering flexible rates and last-minute
cancellation on All.com so that our guests can plan their holiday with a
carefree spirit. Our Accor teams are working very hard to make sure we can
deliver everyone's vacation dreams this summer," said Patrick Mendes, Chief
Commercial Officer at Accor responsible for Sales, Marketing, Distribution and
Loyalty.
"Unveil the World", which is being debuted via a short film (
) inspiring travelers to rediscover the amazing places and experiences that add
beauty, depth and meaning to their lives, will be launched through ALL - Accor
Live Limitless (
), a lifestyle loyalty program that integrates rewards, services and
experiences throughout the Accor portfolio of brands.
Steven Taylor, Chief Marketing Officer, Accor said: "Over the past year, we've
seen across social media how much everyone has missed traveling and getting to
experience the things they love. People the world over have been through
incredibly tough times, and it is our duty to inspire them with a renewed sense
of energy, positivity, magic and reassurance. The world needs symbols of
optimism to boost their morale and it is our sincere hope that people will soon
get the chance to enjoy their much-deserved and delayed vacations."
The Inspirational Stars
American dancer and choreographer Lil Buck leads Accor's new campaign as he
unveils a hotel lobby, ready to welcome guests again. Lil Buck said: "We're
showing you in our own artistic way that you'll be able to unveil and enjoy
your world. This summer make sure you give yourself an opportunity to enjoy
yourself, go fly, go somewhere you always wanted to go, go to your dream place
because we never know when we will be stuck in the house again."
Also gracing the campaign is the eccentric and fascinating Dominique Mirambeau,
famous French model of the 70s, muse of artists such as Salvador Dali, Moebius
and Nicki de Saint-Phalle. Ms. Mirambeau said: "We all have a place in our
heart we sometimes travel to, to find comfort. Sometimes, it is also
therapeutic to visit and enjoy it for real! I am glad and honored to convey
this inspiring message and energy to people throughout the world."
The Desire to Travel
Accor's research indicates that 65% of respondents worldwide are likely to plan
a leisure trip in the coming months. Road trips, al fresco dining, cultural
experiences, and city escapes are high on the priority lists of planned
excursions – areas which Accor's "Unveil the World" campaign will encourage
with special offers, new loyalty benefits and booking flexibility.
Consumers are also looking for flexible pricing options, ease of booking
online, and trusted health and safety protocols, which Accor hotels offer
through the Group's ALLSAFE (
) hygiene and cleanliness label.
"Accor has worked hard to establish industry-leading practices in these areas,
which our guests and loyalty members have expressed are a top priority as they
make plans to get out and begin experiencing the world again," added Taylor.
"We can't wait to welcome guests back and provide them with confidence for
their safety, the comforts of hospitality they crave, and the experiences they
have dreamed of returning to once again."
FILM & CREATIVE – CAST & CREDITS:
-- Concept and creative Direction: Studio 66
-- Film Director: Manu Cossu
-- Production: Iconoclast
-- Photographer: Antoine Harinthe
-- Stylist: Aurora Sansone
-- Hair: Gabriele Trezzi
-- Make-up: Cosetta Giorgetti
-- Models: Lil Buck, Dominique Mirambeau, Mao Xiaoxing
-- Set design: Emma Rauch
#Unveiltheworld #ALLTravel #Accor
ABOUT ACCOR
Accor (
) is a world leading hospitality Group consisting of more than 5,100 properties
and 10,000 food and beverage venues throughout 110 countries. The Group has one
of the industry's most diverse and fully-integrated hospitality ecosystems
encompassing luxury and premium brands, midscale and economy offerings, unique
Lifestyle concepts, entertainment and nightlife venues, restaurants and bars,
branded private residences, shared accommodation properties, concierge
services, co-working spaces and more. Accor also boasts an unrivalled portfolio
of distinctive brands and approximately 260,000 team members worldwide. Over 68
million members benefit from the company's comprehensive loyalty program ALL -
Accor Live Limitless (
) - a daily Lifestyle companion that provides access to a wide variety of
rewards, services and experiences. Through its Planet 21 – Acting Here, Accor
Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on
driving positive action through business ethics, responsible tourism,
environmental sustainability, community engagement, diversity and inclusivity.
Founded in 1967, Accor SA is headquartered in France and publicly listed on the
Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market
(Ticker: ACCYY) in the United States. For more information visit
group.accor.com (
) or follow Accor on Twitter (
), Facebook (
), LinkedIn (
) and Instagram (
).
Media Relations: Charlotte Thouvard, Accor Global Communications, T. +33 1 45
38 19 14, E. charlotte.thouvard@accor.com; Mike Taylor, Accor Global
Communications, T. +1 647-273-5598, E. mike.taylor@accor.com
SOURCE Accor
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