PR89725

Arria NLG partners with Sports Analytics Leader, Boost Sport AI to Empower and Ignite Media, Sports Betting and e-commerce with AI and Data-Driven Natural-Language Content

MORRISTOWN, N.J. and SEATTLE, May 26, 2021 /PRNewswire=KYODO JBN/ --

-- No-code platform lets content creators build and deploy highly personalized,

authentic sports experiences with limitless scale; partnership combines the

data storytelling expertise of leading natural language provider with deep

understanding of sport of former Nike executive, NBA analytics director and

professional athlete.

Arria NLG (

https://c212.net/c/link/?t=0&l=en&o=3175223-1&h=653648700&u=https%3A%2F%2Fwww.arria.com%2Findustry-expertise&a=Arria+NLG

), a leading provider of Natural Language Generation (NLG) technology, today

announced a strategic alliance with Boost Sport AI to power digital

storytelling across sports media, sports betting, and e-commerce.

Photo - https://mma.prnewswire.com/media/1518127/Arria_NLG_Boost.jpg  

Logo - https://mma.prnewswire.com/media/1518126/Arria_NLG_Logo.jpg

The two companies are launching a no-code AI platform that allows content

creators to build and deploy authentic sports stories with extreme

personalization and limitless scale.

"When it comes to fan engagement in sport, there's been a trend away from

authenticity that views the fan only as a consumer," said Mustafa Abdul-Hamid,

CEO of Boost. "But people want to feel the raw emotion of sport. Whether

someone is watching a game, purchasing sneakers, or searching for college

basketball lines while placing a bet, we want to provide them with the

experience of having their favorite coach or athlete right alongside them. This

is how we differentiate ourselves in the market on personalization."  

The AI extracts and writes sports insights and data-driven stories that are

relevant and personalized to the end user. Marketing teams can continuously

edit and control the voice and vernacular of the AI to ensure brand alignment

across different channels while in production. Watch a short demo video here (

https://c212.net/c/link/?t=0&l=en&o=3175223-1&h=619693582&u=http%3A%2F%2Fwww.arria.com%2Fsports&a=demo+video+here

).

"Through unprecedented digital access, fans have become increasingly savvy –

and demanding – when it comes to their sport experience," said Tim Mitchell,

VP-GTM for the new partnership, and former NIKE executive. "This new platform

will allow brands across the sport ecosystem to accelerate their go-to-market

performance through the personalization of a one-to-one relationship in the

unique voice of every fan."

Corporate marketing teams can select the sport, end user features for

personalization, and types of narratives for NCAA March Madness, Premier League

bets, or other insights their customers want."

Through its alliance with Boost, Arria NLG further reinforces its position in

the sports media and betting ecosystem as well as continues to expand its

presence in e-commerce. Arria's well-deserved reputation as the global NLG

leader reflects its relentless focus on instant conversion of multiple data

streams into visuals and expertly written narrative analysis, including

out-of-the-box solutions.

Jorge Costa, director of analytics at Boost, previously led the R&D group for

the Detroit Pistons and also worked for the NBA's data team. As he explains it,

"We put a priority on explaining complex data. For coaches, we connect video to

insights, and for fans we use language to help them see the game they love in

new ways. What we do best is bridge the gap between PhD statisticians, seasoned

scouts, and avid fans."

"Sport is the universal language around the world today, and continues to

challenge, inspire and unify us unlike anything else," said Sharon Daniels, CEO

of Arria. "Bringing human language to digital sport through this new platform

for content creators will make this experience even more dynamic."

About Arria NLG

Arria NLG (www.arria.com) is the global leader in the field of Natural Language

Generation (NLG), a form of artificial intelligence, specializing in extracting

insights from complex data sources and communicating that information in

natural language (i.e. as if written or spoken by a human). The Arria NLG

Platform is used across multiple industries and use cases.

About Boost Sport AI

Boost Sport AI (https://boostsport.ai/) is a proprietary technology platform

for sport that powers insights and data storytelling. Boost uses computer

vision, data analytics, and natural language generation to build personalized,

scalable sports applications. The platform is used by coaches and scouts as

well as media and sportsbooks.

Media contact for Arria: Lyndsee Manna ( lyndsee.manna@arria.com )

Media contact for Boost: Mustafa Abdul-Hamid ( mustafa@boostsport.ai )

SOURCE: Arria NLG