PR89792

HO CHI MINH CITY, Vietnam, May 28, 2021 /PRNewswire=KYODO JBN/ --

Fami soymilk product line of Vietnam Soymilk Company Vinasoy is officially

launched in China and Japan's supermarkets. This is a remarkable achievement of

Vinasoy on the journey to win international markets.

After the success of being sold on the top 4 eCommerce platforms of China in

June 2020, Fami soymilk of Vinasoy continues to expand its presence strongly in

various supermarkets of China and Japan. This can be considered as a big

milestone of Vinasoy on the journey to bring its soymilk to the world.

In China, Fami soymilk has appeared on 11 leading eCommerce platforms including

Tmall, Tmall Global, 1688, Taobao, JD, Ping Duo Duo, etc. Fami has also

appeared in 14 store systems including 13 supermarket systems and 01convenience

store chains systems, with a total number of 420 POS as in modern channel and

nearly 300 POS as in traditional channel. Significantly, Fami has been

distributed at the Hema Shanghai supermarket system and at the center of the

East China area. Hema is the smart supermarket chain operated under a new

retail model of Alibaba Group, which is favored by Chinese consumers. Hema is

smoothly combined  between of offline and online sales forms, thanks to the

application of digital technology, providing many conveniences to consumers.

In Japan, Vinasoy's products have been mostly distributed to all parts of the

country, with nearly 1.000 Asian stores and supermarkets in 45 out of 47

provinces.

The export of healthy nutritional products made from selected and non-GMO pure

Vietnamese soybeans to China and Japan in the midst of the pandemic is hoping

to promptly provide consumers with an additional healthy plant-based

nutritional supplement.

China and Japan are known as one of the world leaders in soymilk consumption

volume; thus, the fact that Vinasoy has successfully entered these two major

markets proves the great efforts of the Board of Management of the number 1

soymilk market share in Vietnam. Vinasoy has been very careful and serious in

finding solutions to export to big markets, from market research in terms of

taste, price, distribution preferences, and communication strategy. At the same

time, Vinasoy also focuses on product quality, ensuring stability and meeting

international standards. Especially, there are products exclusively made

following each local's preferences.

By successfully expanding foreign markets, Vinasoy has proved its No.1 position

as a specialist in soybean nutrition in Vietnam. The company is having full

potentials to supply soymilk not only for domestic but also to the world

market, with China and Japan first, then the USA, Korea, Middle East, and Asia

in the future. With the right strategy in penetrating foreign markets while

focusing on building and developing local sustainable soybean source, Vinasoy

has been striving to maintain growth and its leading position in Vietnam with a

market share of over 80%, and remain one of the top soymilk producers in the

world for many consecutive years, being close to the goal of becoming the

leading plant nutritionist in Asia.  

Exporting to foreign markets is one of the important steps to maintain

sustainable development, to build Vinasoy's brand and image to a more

professional and more prestigious global level. This is also an encouraging

step for Vietnamese dairy companies on their own journeys to bring healthy and

pure Vietnamese nutritional products to consumers worldwide.

SOURCE:  Vinasoy

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=392428

   Caption: The new packaging and a new formula of Fami soymilk products to suit the tastes

of consumers in the Chinese market.

   Link: http://asianetnews.net/view-attachment?attach-id=392432

   Caption: Fami soymilk at Hema supermarket. Hema supermarket chain currently has more

than 150 stores in big cities such as Beijing, Shanghai, etc.

   Link: http://asianetnews.net/view-attachment?attach-id=392433

   Caption: Fami products at Taizhou Lianshang supermarket in Zhe Jiang province, China

   Link: http://asianetnews.net/view-attachment?attach-id=392434

   Caption: Vinasoy’s products at Viet supermarket in Japan.