PR89779

KINGSPORT, Tenn., June 1, 2021 /PRNewswire=KYODO JBN/--

-- Dior Addict Lip Maximizer is the first luxury product featuring Cristal

Renew to hit shelves

LVMH Perfumes & Cosmetics (

https://c212.net/c/link/?t=0&l=en&o=3177290-1&h=173011903&u=https%3A%2F%2Fwww.lvmh.com%2Fhouses%2Fperfumes-cosmetics%2Fparfums-christian-dior%2F&a=LVMH+Perfumes+%26+Cosmetics

), a division of luxury powerhouse LVMH, today announces its collaboration with

global specialty material provider Eastman (

https://c212.net/c/link/?t=0&l=en&o=3177290-1&h=2384756236&u=https%3A%2F%2Fwww.eastman.com%2Fpages%2Fhome.aspx&a=Eastman

) (NYSE: EMN) to develop packaging made possible through Eastman's molecular

recycling technologies.

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Photo - https://mma.prnewswire.com/media/1521204/Dior_Addict_Lip_Maximizer.jpg

Logo -  https://mma.prnewswire.com/media/1521249/Dior_Logo.jpg

Parfums Christian Dior is the first of LVMH's major historic Houses to

introduce Eastman Crista(TM) Renew copolyester, with 30% certified recycled

content,* for its Dior Addict Lip Maximizer packaging that hits shelves this

summer. Eastman and LVMH will continue to work together on sustainable

packaging solutions across LVMH's family of distinguished brands, with

additional adoption expected over the next several months.

"Our collaboration with Eastman marks a critical milestone towards

progressively eliminating fossil-fuel-based plastics from our packaging. With

our recently published LIFE 360 program, we made the decision that our

packaging will contain zero plastic from virgin fossil resources in the years

ahead," said Hélène Valade, LVMH environmental development director.

"Eastman's innovative molecular recycling technologies are playing a crucial

role in helping LVMH achieve our sustainability targets," said Valade. "We are

at the very beginning of our journey to meet our targets. With our first

deadline in 2023, we need solutions that are available now and at a global

scale, ensuring our customers experience these benefits immediately."

Introduced in late 2020, Eastman's portfolio of sustainable resins for cosmetic

packaging builds on its long history of innovation and knowledge of the

cosmetics industry.

Eastman's groundbreaking Advanced Circular Recycling technologies produce

resins from mixed waste plastic rather than fossil-based feedstocks. These

innovative molecular recycling technologies divert waste plastic from

landfills, give waste plastic new life, and reduce greenhouse gas emissions

relative to traditional production.

With Eastman's technologies, brands can meet their ambitious targets for

recycled content right now and maintain the premier aesthetics and function

that luxury consumers expect.

"LVMH is staking out a leadership position among luxury brand houses by taking

bold action to achieve environmental excellence," said Scott Ballard, vice

president and general manager, specialty plastics, Eastman. "We are proud to be

working with LVMH and to provide the technology and products that will help

them deliver on their circular economy goals."

Visit: www.eastman.com/circular for more information on Eastman's efforts in

the circular economy and Eastman Renew materials.

*The recycled content is achieved by allocating the recycled waste plastic to

Eastman Renew resins using a mass balance process certified by ISCC.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces

a broad range of products found in items people use every day. With the purpose

of enhancing the quality of life in a material way, Eastman works with

customers to deliver innovative products and solutions while maintaining a

commitment to safety and sustainability. The company's innovation-driven growth

model takes advantage of world-class technology platforms, deep customer

engagement, and differentiated application development to grow its leading

positions in attractive end markets such as transportation, building and

construction, and consumables. As a globally inclusive and diverse company,

Eastman employs approximately 14,500 people around the world and serves

customers in more than 100 countries. The company had 2020 revenues of

approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA.

For more information, visit: www.eastman.com.

About Parfums Christian Dior

Christian Dior described himself as a fashion and perfume designer. The House

of Dior, founded in 1946, changed the face of ladies' style forever when its

New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947.

The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing

touch designed to "leave a trail of desire in a woman's wake." This timeless

perfume was the first fragrance created by a visionary brand which invented the

concept of global beauty with its Rouge Dior and subsequent cosmetic lines,

then pioneer skincare lines such as Capture Totale or Dior Prestige. The

current-day trustees of this legendary expertise – François Demachy, Dior

Perfumer-Creator, Peter Philips, Creative and Image Director for Dior Makeup,

and Dior Science – are the heirs to Christian Dior's perfectionism. The

worldwide renown of the House's creations is partly down to its seductive

muses, including Charlize Theron, Natalie Portman, Jennifer Lawrence, Gisèle

Bündchen, Cara Delevingne, Johnny Depp and Robert Pattinson.

Editorial Contact:

Laura Mansfield, APR

Tombras

lmansfield@tombras.com

+1-(865)-599.9968

SOURCE: Eastman