PR89787

LOS ANGELES, June 2, 2021 /PRNewswire=KYODO JBN/-

    - The deal brings together state-of-the-art music licensing technologies

with best-in-class creation of bespoke music and strategy for brands and

agencies

    Songtradr, the world's largest B2B music licensing marketplace, announced

today that it has acquired MassiveMusic, the leading global creative music

agency that helps the world's most renowned brands become more strategic and

effective with the emotional power of music and sound.

    The acquisition of MassiveMusic comes at a pivotal time in the industry

where a rise in technologies and channels of content means the number of places

where a brand's sound is experienced is dramatically increasing. With the

explosion of content creation across multiple media formats, the size of the

music industry is expected to reach $131bn

[https://journalofmusic.com/focus/2021-music-boom-coming]by 2030. Marketers

more than ever have to cut through and create maximum impact, driving an

urgency to optimize the power of music. Combining MassiveMusic's unrivalled

music for brands footprint with Songtradr's technologies and data-informed B2B

music products creates the only complete tech enabled music solution for brands

in the digital age.  

    "MassiveMusic has built a standout reputation for bold, brilliant, creative

music solutions for brands over the last 20+ years," said Paul Wiltshire, CEO

of Songtradr. "The complexities of the B2B music industry have made it

challenging to fully adopt and leverage technology, limiting it from

experiencing the same growth as the consumer music industry.  Bringing our

companies and competencies together creates the scale and trust to enable a

true transformation of the B2B music industry and unlock significant growth

potential."

    The leading creative music agency in the world, MassiveMusic has

approximately 85 employees with offices in Amsterdam, Berlin, London, New York,

Los Angeles and Tokyo. The company creates and curates world class music,

strategic sonic branding solutions and music management for global brands such

as Nike, Heineken, Apple and UEFA. This year, MassiveMusic launched the world's

first data-driven sonic branding tool: MassiveBASS

[https://www.massivemusic.com/massivebass/index.html], a revolutionary platform

that combines art and science and predicts success in recall, distinctiveness

and connection to brand personality. MassiveMusic has also won every possible

industry award, such as Cannes Gold Lion, D&AD, CLIO, Transform and more.

MassiveMusic has seen impressive growth over the past year, despite the

backdrop of COVID-19, delivering double digit revenue growth in 2020 in

comparison to 2019.

     "At MassiveMusic we are very excited to be joining forces with Songtradr.

Our services are fully complementary to each other, allowing us to further

enrich the services that we provide to our clients. The global brands and

talented creative agencies we work with can all profit from the unique

proposition that is created by combining the world's biggest B2B music

licensing technology company with the leading global creative music agency,"

said Hans Brouwer, Founder and CEO of MassiveMusic. "The thing that excites me

the most is how our visions, ambitions and cultures are aligned. From the first

meeting onwards our partnership felt like we'd been in a band for a long time

already. We are looking forward to helping our global clients grow: Harder,

Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk."

    With over 300,000 tracks licensed through their ecosystem and more than 1.5

millions tracks on their platform, Songtradr has become the largest music

licensing platform in less than five years. In 2019 it acquired Big Sync Music,

and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an

investment into ASX listed music data company Jaxsta.

MassiveMusic will lead the B2B Music Services Division of Songtradr Group

enabling brands and agencies to dramatically increase their marketing impact

and solve all their music needs in one place. From artists, music licensing,

bespoke music composition and sonic branding to tech, data and real-time

insights, marketers can be more efficient and impactful.

    ABOUT SONGTRADR:

    Songtradr is the largest B2B music licensing marketplace in the world,

providing music creators and rights owners with a complete tech-enabled

solution for rights management and monetization while providing B2B music users

such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming,

streaming and social media platforms with highly-efficient, AI guided access to

music.

    ABOUT MASSIVEMUSIC:

    MassiveMusic is the agency of record for some of the most famous brands in

the world. As a trusted partner, MassiveMusic delivers everything a brand needs

in the field of music, voice and sound. Impactful strategies, sonic brand

identities and best-in-class compositions – the agency creates this and much

more thanks to its fervent passion for music combined with craftsmanship and

scientific research. The ultimate goal? To make the world sound better, while

helping brands and agencies be more effective through the emotional power of

sound. The nifty creators and strategic thinkers behind MassiveMusic can be

found in offices and studios around the world. Rumour has it they also throw a

massive party every once in a while.

    Logo - https://mma.prnewswire.com/media/1085219/Songtradr_Logo.jpg

    Source: Songtradr