PR89885

PARIS, June 3, 2021 /PRNewswire=KYODO JBN/ --

SKEMA is launching a new programme with the prestigious US university UCLA

Extension to meet the challenges of transformation and expansion in the

entertainment industry sector (film, streaming platforms, television, concerts,

etc.). From the start of term in September 2021, the two institutions will

offer the new 'Digital Marketing and Business & Management of Entertainment'

programme, specifically co-constructed for the specialisation year of SKEMA's

Master in Management Programme.

Photo - https://mma.prnewswire.com/media/1524550/Hollywood_letters.jpg

Logo - https://mma.prnewswire.com/media/1524551/SKEMA_Business_School_Logo.jpg

A dual skill-set highly sought-after by recruiters

The programme aims to give students a dual skill-set which is highly

sought-after in two very complementary fields: digital marketing and management

in the entertainment industry. The new video content platforms like Netflix,

Amazon Prime, Disney, and the whole industry on a larger scale, have strongly

accelerated the need for content and its promotion. This has created new

opportunities for students.

OPT to work in the United States

At the end of the course, students receive the SKEMA Master of Science and two

Certificates from UCLA Extension: Digital Marketing Certificate and Business &

Management of Entertainment Certificate.

In addition, the course gives access to "OPT" (Optional Practical Training),

meaning a year of professional work experience in the United States after

obtaining the Certificate.

Any graduate of UCLA Extension is also invited to join the UCLA Alumni

association.

UCLA is ranked 13th Best Global University (US News & World Report 2021

Rankings) and is the number-one public university in the United States. The

best researchers in the world work there and its alumni network includes

various scholars, researchers, athletes, Oscar-nominated actors and directors,

leaders in government, etc.

Christine Cassabois, Christine.cassabois@skema.edu

SOURCE  SKEMA Business School