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NYON, Switzerland, June 2, 2021 /PRNewswire=KYODO JBN/ --

- For the second time in the club's history, Chelsea has won the UEFA Champions

League. Hublot, involved in soccer sponsorship for the past 15 years, is proud

of its close ties with the club and its outstanding performance.

It's the type of all-round partnership Hublot likes best: warm-hearted,

full-orbed, and unrestricted, with club and watchmaker each able to rely on the

other. On Saturday 29 May 2021, English side Chelsea FC reached the pinnacle of

European football, beating Manchester City to claim their second UEFA Champions

League victory. The win has sealed the sacred union between Hublot and the

legendary club, which pulled off a unique and original game on Saturday to

clinch the top spot.

Hublot and Chelsea FC share the same philosophy by virtue of the fact that they

inhabit similar worlds and are imbued with the same values. Hublot's story has

been inextricably interwoven with the beautiful game for exactly 15 years: in

2006, the Nyon-based firm announced its passion for soccer with the memorable

slogan "Hublot Loves Football," and embraced the sport in a way no other brand

had previously.

That could have been Hublot's final say – but in fact, it was only just getting

started. Hublot went on to become the Official Timekeeper for all major UEFA

competitions, and became a partner of Chelsea FC that same year – 2015. In

2016, 2017, and 2019, the manufacture scored a hat-trick of models specially

designed for the "Blues," as Chelsea fans call their side. To kick off, there

was a Classic Fusion Chronograph in 2016, followed at "half time" (2017) by a

special Big Bang Chelsea, before a return to the original legend with a

second-half thriller for 2019, the Classic Fusion Chronograph Chelsea FC. This,

the most recent limited edition to date, gave pride of place to ceramic –

fittingly coloured blue in the club's honour.

Hublot has not stopped there, either. Having announced that it was becoming the

official timekeeper for the UEFA Champions League as a whole in 2015, in 2020

the firm released the Classic Fusion AeroFusion Chronograph UEFA Champions

League, a limited edition of 100 pieces in blue ceramic. Today, the story has

come full circle. In addition to Hublot being a key partner of a European-level

association and of its foremost competition, bringing together the best

European clubs, it is also the partner of what is now the continent's most

celebrated team: "champion of the champions" Chelsea FC.

"The spirit that guides our partnership with Chelsea is just the same as with

any good team on the ground: we commit to a relationship of trust, for the long

term. We weather hard times together, learn from them, and go on to win. Hublot

has gone further than ever before in Fine Watchmaking, just as Chelsea has

overcome every obstacle on the road to becoming Europe's top champion.

Together, we've worked on our technique and pushed back our limits. Together,

our fans have propelled us into the soccer firmament. They were there for us –

back at long last in a stadium, and roaring with passion right through until

the final whistle, carrying Chelsea to the top. Hublot loves Chelsea!" -

Ricardo Guadalupe, CEO of HUBLOT

To stay up-to-date, follow: @Hublot #Hublot #HublotLovesFootball

HUBLOT

Founded in Switzerland in 1980, HUBLOT is defined by its innovative concept,

which began with the highly original combination of gold and rubber. This "Art

of Fusion" stems from the imagination of its visionary Chairman, Jean-Claude

Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.

The release of the iconic, multi-award-winning Big Bang in 2005 paved the way

for new flagship collections (Classic Fusion, Spirit of Big Bang), with

complications ranging from the simple to the highly sophisticated, establishing

the extraordinary DNA of the Swiss watchmaking house and ensuring its

impressive growth.

Keen to preserve its traditional and cutting-edge expertise, and guided by its

philosophy to "Be First, Different and Unique," the Swiss watchmaker is

consistently ahead of the curve, through its innovations in materials

(scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the

creation of Manufacture movements (Unico, Meca-10, Tourbillon).

HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary

future: a future which is fused with the key events and brands of our times

(FIFA World Cup™, UEFA Champions League™, UEFA EURO™) and the finest

ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé).

Discover the HUBLOT universe at our network of boutiques located in key cities

across the globe: Geneva, Paris, London, New York, Hong Kong, Dubai, Tokyo,

Singapore, Zürich and at https://www.hublot.com.

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Source: Hublot SA