L'OCCITANE Race for Vision 2021: United Against Blindness

L’OCCITANE Group

AsiaNet 89950

 

GENEVA, June 7, 2021, /PRNewswire=KYODO JBN/--

 

Every year since 2016, the Race for Vision has brought together thousands of

L'OCCITANE Group employees across the world. Its aim is to fight blindness in

countries where many cases of vision loss could be prevented with appropriate

screening or treatment. The idea is to accumulate as many collective kilometres

as possible by walking, running, cycling and swimming. At the end of the event,

L'OCCITANE, via its Foundation, pledges to fund projects to fight avoidable

blindness. Its donation will be determined on the basis of the total distance

covered.

 

To ensure every step contributes to the collective momentum, a dedicated mobile

application serves as a link between participants. It brings together all the

individual activity and enables participants to encourage one another and to

create awareness about visual impairment among employees regardless of where in

the world they are. The Race for Vision 2021 will be held between 7 and 27

June, and this year once again, the target is to donate a total of

EUR300,000 to support the selected projects. In 2020, more than 8,500 people

took part, covering over 750,000km.

 

When it comes to philanthropy, fighting against avoidable blindness is one of

L'OCCITANE's, its subsidiaries' and its Foundation's major priorities for

action. The commitment to this cause is closely connected with the Group's

inclusive approach. In line with that, to the extent that packaging permits,

L'OCCITANE en Provence products have included braille labelling since 1997.

 

There is a clear link to all of the products of the L'OCCITANE Group brands,

too, whose specific textures, scents and methods of application ensure they

appeal to the senses in order to deliver an experience grounded in well-being.

 

According to the International Agency for the Prevention of Blindness (IAPB),

1.1 billion people across the world are blind or visually impaired, and yet 90%

of those cases could have been prevented or cured.*

 

Following the conclusion of the Union for Vision programme in 2020 (which

benefited 10 million people), the L'OCCITANE Foundation has committed to

helping a total of 15 million people – that's 5 million more than last time –

between 2021 and 2025 through its Caring for Sight programme, which in addition

to providing screening, treatment and glasses also funds medical equipment and

training.

 

* https://www.iapb.org/fr/learn/vision-atlas/

 

Contact:

groupcommunication@loccitane.com

 

Photo -

https://mma.prnewswire.com/media/1526611/LOCCITANE_Race_for_Vision_2021.jpg

Logo - https://mma.prnewswire.com/media/1527234/LOCCITANE_GROUP_logo.jpg

 

SOURCE: L’OCCITANE Group

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