PR90247

BRESCIA, Italy, June 25, 2021 /PRNewswire=KYODO JBN/ --

Time of change for Copan. The Italian preanalytics company announced the

completion of an extensive rebranding initiative which includes a new logo and

a new website with updated functionalities. The rebranding aims to represent at

best the company values and offer an improved customer experience.

From preanalytics to patient care, it has been a turbulent time for

professionals and companies involved in COVID-19 testing, screening, and

treatment. This is the case for Copan - the leading manufacturer of

microbiological collection systems and preanalytics lab automation - which has

addressed its decades of experience working around the clock to support the

fight against the pandemic. Accomplished the goal of reaching 2 billion swabs

produced per year, the company is now moving forward, stabilizing the supply of

all the products that drove preanalytics development in the last years.

Conscious of the importance of a consistent identity and clear communication,

Copan unveiled its rebrand, a project started for its 40th anniversary in 2019

and postponed by the pandemic. According to Stefania Triva, CEO and President,

"a rebranding was necessary to represent at best the value we give to people,

innovation, and trust, and face new challenges that are approaching the

international market."

Key features of the rebrand are the new communication strategy and graphic

design, with a new logo that has been designed as an evolution of the

historical one. The "Innovating together" tagline, on the other hand, remains

unchanged. "Innovating together symbolizes the core values Copan - the

innovation brought into the world of preanalytics and the strong bonds of trust

that we've always built with our partners and employees - and is a fundamental

part of our identity."

The rebrand also introduces Copan's new website; www.copangroup.com

[https://www.copangroup.com] offers an engaging design and easy navigation

optimized for either desktop or mobile use, providing worldwide access to

essential information about products, scientific studies, news, and services

quickly and intuitively.

This fresh new identity captures Copan's values and commitment to building

successful business relationships and professional services in an ever-changing

environment, to shape - as the company states - the microbiology of the future

through people-focused innovation.

About Copan

Copan is dedicated to developing high-quality and cutting-edge sample

collection products for infectious diseases, human genomics, environmental and

forensic applications, along with automated workflow solutions.

Our ideas drove 40 years of progress in the field of preanalytics, resulting in

the development of meaningful products tailored to fit any need. Among them,

our patented FLOQSwabs(R) reinvented completely sample collection and

transport, while the WASPLab(R) automation ecosystem revolutionized laboratory

workflow.

Today, Copan is still eager to continue this innovation, providing quality

products, customized services, and prime solutions to improve patients' health.

Logo - https://mma.prnewswire.com/media/1538806/Copan_Italia_Logo.jpg

Source: Copan Italia Spa