PR90275

LONDON, June 24, 2021 /PRNewswire=KYODO JBN/ --

-- Official smartphone partner, OPPO, held its "Courting the Colour" media

event and exhibition which brought new meaning to historic moments in tennis

using advantages of one billion colours

Today, Wimbledon's official smartphone partner, OPPO, celebrated the return of

tennis through the launch of their new campaign, Courting the Colour. Using

impeccable craftmanship and advanced technology, OPPO, in partnership with

Getty Images, reawakened the colour of old iconic photographs to retell the

stories behind each, bringing the most beautiful and poignant moments to life

in a way never seen before. Inspired by the belief that compassionate

technology can help inspire vivid emotions, the collection highlights powerful

tennis stories that still reverberate in our times today.

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Unveiled at an intimate workshop in London, Kevin Cho, Managing Director of

OPPO UK, together with a special guest from The All England Lawn Tennis Club -

Mick Desmond, Commercial & Media Director, and other distinguished panelists

including tennis legend Greg Rusedski; the voice of tennis, Andrew Cotter; and

magazine publisher and fashion consultant, Caroline Issa shared excitement for

the return of the tournament. The panel unpacked themes within the collection,

covering profound, pivotal moments in tennis history regarding race, gender and

fashion. The workshop also exhibited the emotive collection, and a hands-on

experience with OPPO's flagship product of the year - Find X3 Pro.

Acknowledging the most iconic historic moments in tennis

Combined with OPPO's imaging advantages, each image underwent a tireless

process of restoration by experts at Getty Images. The Courting the Colour

collection of seven images features the first African American athletes to win

Wimbledon, Althea Gibson and Arthur Ashe, bringing new life to their relentless

resilience in the face of the societal injustices of their time. While, images

of Suzanne Lenglen, Helen Jacobs and Fred Perry, famed for gracing the court in

style, showcase the cultural icons and how they fought for their identity and

beliefs. From changing fashion both on and off court, to shifting stereotypical

depictions of female athletes, this trio blazed a trail well before their time.

Just as tennis legend Greg Rusedski said: "The return of tennis is to be

celebrated, and what better way than to explore the iconic moments that have

made the sport what it is today. The craftsmanship of the Courting the Colour

collection made the images, some 80+ years' old, seem like they were taken just

yesterday, portraying them through an unseen lens and reigniting important

conversations."

Gregor Almassy, Overseas CMO for OPPO commented: "As a partner of Wimbledon for

the last three years, OPPO has long been moved by the spirit of the sport and

recognise that the tournaments, players, and fans have been hit hard by the

pandemic. By refocusing on the essence of tennis we hope to give fans a deeper

connection to the sport, and in doing so, encourage fans around the world to

play with heart. Where better to do so than the foundational pillar to the

sport, Wimbledon."

Mick Desmond, AELTC Commercial and Media Director added: "As a sport, tennis,

has long been at the forefront of technology; using cutting edge advances to

facilitate important conversations and improve the game, which is why Wimbledon

is incredibly proud to partner with leading innovator OPPO on the Courting the

Colour campaign."

The colourful pieces of art complement the recently launched Find X3 Pro,

OPPO's most state-of-the-art mobile phone with one billion colours display,

which allows users to experience and see colour in a completely different way.

Famed for creating breakthrough technologies including night-mode and

anti-shake software, OPPO now aims to lead camera technology towards a new era

of Colour. Beyond the basics of Colour, Retain and Deviation, which improve

accuracy. Even more ambitious, the Full Path Colour Management System, first

implemented on the OPPO Find X3 Pro, is the industry's first management system

of full DCI-P3 wide gamut and 10-bit colour depth, from capture to storage and

display. The Find X3 Pro also features customised colours which caters to the

diversity of colour in people's eyes, including the colour-blind and

colour-weak users.

Courting the Colour is part of a series of activations under OPPO's Play with

Heart campaign; created to help bring fans closer to the sport - and, just as

the photographs demonstrate - show that by playing with heart we can overcome

difficult times and advocate diversity.

This season, OPPO is committed to helping fans see tennis in a new way from

building practice walls, to encouraging fans to challenge their own perspective

and shoot creatively through the #ShotOnOPPO series. Giving fans exclusive

behind the scenes access, releasing special-edition Wimbledon smartphone

wallpapers and icons, a dedicated Wimbledon news section, and, Courting the

Colour, bringing colour to historic images for the first time.

View the Courting the Colour collection, here:

https://events.oppo.com/en/oppo-and-tennis/#awakencolour

Download the Courting the Colour imagery, here:

https://www.dropbox.com/sh/gsrxm46yf49brtj/AAAl2nXxQ0_omNUyrjg20hR6a?dl=0  

For more information, please contact: lon.oppo@bluecurrentgroup.com

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first

smartphone - "Smiley Face" - in 2008, OPPO has been in relentless pursuit of

the perfect synergy of aesthetic satisfaction and innovative technology. Today,

OPPO provides a wide range of smart devices spearheaded by the Find and Reno

series. Beyond devices, OPPO provides its users with ColorOS and internet

services like HeyTap and OPPO+. OPPO operates in more than 40 countries and

regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an

International Design Center in London. The recently opened, first-ever R&D

centre outside of China, in Hyderabad, is playing a pivotal role in the

development of 5G technologies. In line with OPPO's commitment to Make in

India, the manufacturing at Greater Noida plant has been increased to 50

million smartphones per year. According to IDC, OPPO has ranked 4th among the

top 5 smartphone brands in India with an 88.4% year on year growth in Q4 2019.

SOURCE  OPPO