PR97902

SINGAPORE, Sept. 20, 2022 /PRNewswire=KYODO JBN/ -

    Straive, a leader in delivering technology-driven solutions for Content,

EdTech, and Data to leading global organizations, has been conferred with two

awards at the 13th edition of CMO Asia Awards 2022, held on 17th August 2022 in

Singapore. The organization won the Brand Revitalization Award for Excellence

in Branding and Marketing and the Best Multichannel Integrated Campaign for

Excellence in Digital Marketing out of 200 nominations across 40 categories.

    CMO Asia Awards are one of the most aspired accolades in APAC. These are

awarded for outstanding contributions in Traditional Marketing, Branding, and

Digital Marketing and recognize organizations and individuals for their

outstanding client and employee-level communication initiatives. The awards are

judged by an independent, high-caliber jury of professionals from across Asia.

    SPi Global rebranded to Straive in April 2021 with a view to realigning the

brand with the evolving strategic initiatives of the company. Subsequently,

Straive has undertaken a comprehensive brand campaign to communicate the new

brand messaging and create awareness and recall for the brand. The rebranding

campaign, comprising static and dynamic promotions, customer mailers, press

releases, social media communication, and the launch of a new website, has been

awarded the Brand Revitalization award.

    Straive has also undertaken multiple multichannel integrated campaigns to

build awareness about the company's offerings across its business lines and

generate demand. The company has successfully leveraged numerous marketing

channels to reach the target audience in industries like BFSI, Information

Services, EdTech, Academic Publishing, and more. Considering the business

impact it has achieved, the multichannel umbrella campaign 'Connecting the

Dots' bagged the Best Multichannel Integrated Campaign Award at the ceremony.

    Speaking about the awards, Ratan Datta, President and CEO, Straive, said,

"Straive is delighted to have received this recognition, which is a testament

to our marketing and branding initiatives. As a company, we have doubled our

marketing and branding efforts over the last year to communicate our purpose,

values, and key focus areas to our clients, employees, and stakeholders and

build a stronger Straive brand. I am excited to see our hard work getting

recognized by industry leaders and experts. We will continue to focus on

enhancing stakeholder experience through clear, relevant, and impactful

marketing communication."

    To know more about the Straive brand, Click Here

[https://www.straive.com/brand].

    About Straive [https://www.straive.com/](erstwhile SPi Global)

    Straive is a market-leading content technology enterprise that provides

data services, subject matter expertise (SME), and technology solutions to

multiple domains, such as research content, e-Learning/EdTech, and

data/information providers. With a client base scoping 30 countries worldwide,

Straive's multi-geographical resource pool is strategically located in seven

countries: Philippines, India, USA, Nicaragua, Vietnam, United Kingdom, and the

company headquarters in Singapore.

    For media queries, contact Anoop Tuli, anoop.tuli@straive.com

    Logo: https://mma.prnewswire.com/media/1891596/Straive_TM_Logo.jpg

    Source: Straive (erstwhile SPi Global)