PR98053

DOHA, Qatar, Sept. 27, 2022 /PRNewswire=KYODO JBN/ --

QNB, the largest financial institution in the Middle East and Africa, has

revealed today that Internet sensation Khabane "Khaby" Lame will be the bank's

Official FIFA World Cup Qatar 2022™ Brand Ambassador. The partnership will

build on QNB Group's role as the Official Middle East and Africa supporter and

Official Qatari Bank of the tournament.

Internet sensation Khabane "Khaby" Lame, the world’s most followed person on

TikTok, is pictured at the official signing ceremony with Ali Rashid

Al-Mohannadi, QNB Group Executive General Manager & Group Chief Operating

Officer, and Heba Ali Al-Tamimi, QNB Group General Manager Group Communications

(PRNewsfoto/QNB Group)

As part of the partnership, Lame, who is the world's most followed person on

TikTok with 150 million followers, will launch his first-ever television

commercial with QNB Group, exploring the theme of "dreaming big" – underpinning

the ethos of QNB Group's role in this year's FIFA World Cup™ tournament. The

TVC was screened for the first time at an official signing ceremony on

September 27, 2022.

Ms. Heba Ali Al-Tamimi, General Manager of QNB Group Communications, said:

"Choosing Khaby Lame as QNB's ambassador during the tournament, reflects the

boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022™. By

following his dreams, Lame, much like Qatar, has achieved his goals. We are

celebrating together a world where everything is possible. As Qatar prepares to

welcome millions of football fans this winter, we can certainly be proud of

what we have achieved, both as a bank and as a country."

Khaby Lame said: "I am happy to be QNB's ambassador during the FIFA World Cup

Qatar 2022™. I believe that I am very similar to QNB, I set my dreams and

achieve the impossible. İ look forward to explore the tournament through

QNB's lens and to make unforgettable memories."

QNB Group, currently ranked as the most valuable bank brand in the Middle East

and Africa, is the Official Middle East and Africa Supporter of the FIFA World

Cup Qatar 2022™. QNB will be granted various assets and rights across the

region, as well as branding exposure in the Host Cities. The group has an

extensive network of ATMs and locations and will be the sole provider of

on-site ATMs at all eight FIFA World Cup Qatar 2022™ stadiums.

Through its subsidiaries and associate companies, the Group extends to more

than 30 countries across three continents providing a comprehensive range of

advanced products and services. The total number of employees is 27,000

operating through 1,000 locations, with an ATM network of more than 4,700

machines.

Photo - https://mma.prnewswire.com/media/1908921/QNB_Group.jpg

Contact:

Kholoud Elderwy

+974 7796 0374

Source: QNB Group