PR98055

NEWARK, N.J., Sept. 28, 2022 /PRNewswire=KYODO JBN/ --

- The Mars, Incorporated brand celebrates the global debut of a new character

as M&M'S continues to use the power of fun to inspire moments of everyday

happiness and belonging

For the first time in a decade, M&M'S(R), proudly part of Mars, is expanding

its iconic crew with the introduction of a new character and spokescandy – meet

Purple.

Photo:  https://mma.prnewswire.com/media/1908933/MMs___New_Character.jpg

Logo:  https://mma.prnewswire.com/media/1730088/M_Ms_logo_Logo.jpg

Designed to represent acceptance and inclusivity, our newest member is known

for her earnest self-expression. Keen self-awareness, authenticity and

confidence are the driving forces behind Purple's charm and quirky nature. She

joins the legendary cast of M&M'S characters, who recently were given a refresh

with updated looks and more nuanced personalities in January.

"Mars is thrilled to debut the newest member of the M&M'S cast of characters to

the world. There is so much about our new spokescandy that people can relate to

and appreciate, including her willingness to embrace her true self. Our new

character reminds us to celebrate what makes us unique," said Jane Hwang,

Global Vice President at Mars Wrigley. "Our purpose story is just getting

started and the introduction of our newest M&M'S spokescandy is the next

chapter, as the brand continues to delight fans with fun in a way only M&M'S

can."  

Art and entertainment are powerful ways to inspire connection and fun. To mark

this exciting global debut, Purple is harnessing the power of music to showcase

her individuality with the release of her first music single and video. The

musical debut entitled, "I'm Just Gonna Be Me" features the extraordinary

talents of saxophonist Grace Kelly, dance and choreography masters Devin

Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo and

special appearances by the rest of the M&M'S crew, including Red, Yellow,

Orange, Brown, Blue and Green. Fans can visit M&M'S Purpose - For All Funkind

(https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=2711025028&u=https%3A%2F%2Fwww.mms.com%2Fen-us%2Ffor-all-funkind&a=M%26M%27S+Purpose+-+For+All+Funkind) to learn more about the group of creators M&M'S teamed up with to produce

"I'm Just Gonna Be Me."

As part of the M&M'S FUNd (https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=2966773617&u=https%3A%2F%2Fwww.mms.com%2Fen-us%2Ffor-all-funkind&a=M%26M%27S+FUNd), a global initiative intended to track

the brand's impact on its mission to

increase a sense of belonging for ten million people by 2025, "I'm Just Gonna

Be Me" will be available on all major music streaming platforms and will

support inclusive arts and entertainment. For every stream, a one dollar

donation (up to five hundred thousand dollars) will be made to Sing for Hope

(https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=1123445781&u=https%3A%2F%2Fsingforhope.org%2F&a=Sing+for+Hope),

a non-profit that harnesses the power of the arts to bring hope, connection

and purpose to millions of people around the world through music.

For more information about M&M'S new character and to stream her new track,

fans can visit M&M'S on Facebook (https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=3317943656&u=https%3A%2F%2Fwww.facebook.com%2Fmms&a=Facebook),

Instagram (https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=1203242705&u=https%3A%2F%2Fwww.instagram.com%2Fmmschocolate%2F&a=Instagram), Twitter (https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=3006730233&u=https%3A%2F%2Ftwitter.com%2Fmmschocolate&a=Twitter)

or at MMS.com (https://c212.net/c/link/?t=0&l=en&o=3660664-1&h=923662961&u=https%3A%2F%2Fwww.mms.com%2Fen-us%2F&a=MMS.com).

ABOUT MARS, INCORPORATED

Mars, Incorporated is driven by the belief that the world we want tomorrow

starts with how we do business today. As a global, family-owned business, Mars

is transforming, innovating, and evolving to make a positive impact on the

world.

Across our diverse and expanding portfolio of quality confectionery, food, and

pet care products and services, we employ 140,000+ dedicated Associates. With

almost $45 billion in annual sales, we produce some of the world's best-loved

brands including Ben's Original(TM), CESAR(R), Cocoavia(R), DOVE(R), EXTRA(R),

KIND(R), M&M'S(R), SNICKERS(R), PEDIGREE(R), ROYAL CANIN(R), and WHISKAS(R). We

are creating a better world for pets through our global network of pet

hospitals and diagnostic services – including AniCura, BANFIELD(TM),

BLUEPEARL(TM), Linnaeus and VCA(TM) – using cutting edge technology to develop

breakthrough programs in genetic health screening and DNA testing. For more

information about Mars, please visit www.mars.com. Join us on Facebook,

Twitter, Instagram, LinkedIn and YouTube.

Contact: Angelina Franco              Katie Durkin              

         Angelina.Franco@effem.com    KDurkin@webershandwick.com

SOURCE  Mars, Incorporated