PR98192

NEW YORK, Oct. 10, 2022 /PRNewswire=KYODO JBN/ --

Brave Talk is a global college training program designed in partnership with

mental health experts to give students the tools to support those around them

experiencing anxiety or depression

More than half of first-year college students (54%) frequently felt anxious

since starting college – and 60% don't turn to professionals for help*. They

turn to their friends. To encourage conversation and ensure support is

accessible to all, Maybelline New York has partnered with The Jed Foundation

(JED), to create Brave Talk, a free expert-developed training designed to give

students the skills to support their peers who may be struggling and help

connect them to care.

Logo -

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Photo - https://mma.prnewswire.com/media/1916551/Brave_Talk.jpg

"At Maybelline we believe that mental health is health, but we know that when

people are struggling, they turn to those they trust first. We created a

program that would put 1:1 support for mental health into everyone's hands.

With Brave Talk, we believe more people will feel heard, supported, and aware

of the resources available to them." said Trisha Ayyagari, Global Brand

President, Maybelline New York Worldwide. "We passionately believe no one

should have to struggle alone."

Brave Talk builds on the #1 beauty brand's Brave Together program launched in

2020, dedicated to helping destigmatize anxiety and depression worldwide and

making 1:1 support accessible to all, in partnership with mental health

nonprofits around the world. Brave Together is committed to reaching 1 million

people with 1:1 support and donating $10 million to mental health causes by

2025.

WHAT IS BRAVE TALK?

Created in partnership with JED's clinical experts, Brave Talk is a free

90-minute scenario-based training designed to be delivered by college staff

that will educate students on how-to spot the signs of someone who is

struggling, how-to support them and how-to connect them with appropriate help.

Brave Talk's goal is to build a culture where students can feel heard and cared

for.

"JED knows that creating a culture of caring around young adults is protective

for their mental health. Brave Talk will open up much-needed conversations

about mental health on college campuses while encouraging students to not only

look after their own emotional well-being, but also look out for one another,"

said JED CEO John MacPhee. "Making these types of resources available to

college students is more important than ever, and we are proud to continue our

partnership with Maybelline, and thankful for their commitment to breaking down

barriers in mental health care access."

Brave Talk is created with a memorable frame and includes "Brave Steps" to

allow anyone to remember how start the conversation with a friend. 

 Maybelline will kick off the Brave Talk pilot this month at New York

University, followed by the S Jay Levy Fellowship for Future Leaders at The

City College of New York and Queens College as well as internally with

Maybelline NY and L'Oreal Group employees. In 2023, the training will be

available for free to all colleges nationally (in the US) and globally.

If your college would like to learn more about Brave Talk, contact

workshops@jedfoundation.org.

About Maybelline New York

Maybelline New York is the number one cosmetic brand in the world, available in

over 120 countries. By combining technologically advanced formulas with

on-trend expertise and New York City edge, Maybelline New York's mission is to

offer innovative, accessible, and effortless cosmetics for all. In 2020,

Maybelline introduced Brave Together, a long-term program to support anxiety

and depression and help everyone, everywhere to bravely take on their world.

Brave Together provides critical one-on-one support, an online education hub, a

variety of programming to help destigmatize the conversation around mental

health and has committed to donate $10 million over the next five years to

global and local organizations. For more information log on to

www.maybelline.com or www.maybelline.com/bravetogether.com.

About JED

JED is a nonprofit that protects emotional health and prevents suicide for our

nation's teens and young adults. We're partnering with high schools and

colleges to strengthen their mental health, substance misuse, and suicide

prevention programs and systems. We're equipping teens and young adults with

the skills and knowledge to help themselves and each other. We're encouraging

community awareness, understanding, and action for young adult mental health.

*Source: Healthy Minds Study Fall 2020 Data Report (

https://healthymindsnetwork.org/wp-content/uploads/2021/02/HMS-Fall-2020-National-Data-Report.pdf

)

SOURCE MAYBELLINE